Opinions expressed by Entrepreneur contributors are their own. As social media platforms continue to evolve and adapt to the changing needs of users, Instagram has introduced a feature called Reels. This feature, which allows users to create 15-second video clips set to music, has quickly gained popularity since its introduction in August 2020. The ability
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Image SEO is an intriguing niche because of the immediate impression images make when viewed.  Read on and I will share a comprehensive overview of my image SEO “secret manual.” In this article: The impact of images Images are important because they communicate a wealth of information quickly, just with the initial view.  Logos are
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Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what changed? Read all about it in Moz upgrades controversial ‘domain
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Opinions expressed by Entrepreneur contributors are their own. In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand. Whether you realize it
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Opinions expressed by Entrepreneur contributors are their own. The age-old question in the digital design world persists: What comes first in website development — design or copy? Many digital design agencies have their own workflow strategies that best satisfy this question, but ultimately, it comes down to project needs and considerations. Nevertheless, this query continues
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Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo.  Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back
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Opinions expressed by Entrepreneur contributors are their own. Amrapali Gan is the Indian-born CEO of adult subscription platform OnlyFans. The 37-year-old had stints at Red Bull, Loewell Herb, and Cannabis Cafe before taking the top job at OnlyFans. Gan sees OnlyFans as a social media platform for everyone, not just sex workers. This article originally
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Would you like to take your luxury jewelry brand to the next level and really break into the US market? Billions of dollars are spent every year in the United States on necklaces, rings, watches and bracelets.
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Opinions expressed by Entrepreneur contributors are their own. In a market where many business ideas are saturated with already well-established sellers, it’s frequently difficult to stand out amongst the crowd. The competition in just about any market is definitely worth considering when attempting to land clients on a pitch or other business deal. The majority
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I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when
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Opinions expressed by Entrepreneur contributors are their own. I’m a millennial. And we’re now an influential and rapidly expanding demographic, so understanding our views on product life cycles is essential for any business. Indeed, products that previous generations may have favored may be viewed differently by us, affecting the decisions of manufacturers, retailers and other
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Opinions expressed by Entrepreneur contributors are their own. If you’re anything like me, the phrase “I’m shadowbanned” keeps you up at night. It’s like a bad dream that keeps recurring. Those sleepless nights are not due to the gravity of the client’s situation, but because of what the likely scenario actually is. As the world
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Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. But there’s a new bot in town (you may have heard of it), and it’s not making the same old “control-for-automation” trade we’re used to. Read on to see how you
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Opinions expressed by Entrepreneur contributors are their own. In the subscription arena, and in the B2C environment in general, discounts seem to be the norm. The assumption is that discounts help incentivize purchases that wouldn’t typically happen, leading to new customers. The reality is completely different. Discounts, when used incorrectly, can greatly hinder growth and
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Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).  This article will discuss the best practices for internally linking pages on ecommerce websites.
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In the fast-paced world of business, staying ahead of the curve is crucial for success. As businesses continue to navigate an increasingly complex and rapidly changing landscape, the ability to effectively communicate with all stakeholders has
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Opinions expressed by Entrepreneur contributors are their own. LinkedIn SEO is not on the minds of most LinkedIn users. SEO (search engine optimization) is something most leave to their website designers. However, this means that most LinkedIn users here in Europe and elsewhere have not optimised their profile for top-level results, but if your competitors
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