Marketing Midnight

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences.  Join ActionIQ and Snowplow to learn the value of

Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. The previous markup previously supported only logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced. What’s new. Google

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access

Sam Altman is returning as CEO, OpenAI announced. It is – perhaps (hopefully?) – the final chapter of a chaotic week that saw Altman ousted as CEO, two interim CEOs announced and nearly every OpenAI threaten to quit and go to Microsoft unless the entire board resigned. The announcement. OpenAI announced the news via an

Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. However, the app notes that users may still see sponsored places or My AI responses. Why we care. Should ad-free subscriptions gain popularity,

Google is deprecating the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.” What is the crawl rate limiter. It is a tool within the legacy version of

It’s been nearly a year since Google last updated its Search Quality Rater guidelines.  Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the new E for Experience last year), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met.  Google

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly.  Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that

Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. Instantly generating various video assets and image edits reduces the back-and-forth

Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his

Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought

Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. What it looks like. If you do a search for my, [barry schwartz

Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers. These changes include: More frequent alerts. Enhanced insights. Technical error notifications. Why we care. The enhanced notification process is designed to give marketers quicker and more detailed information about ad disapprovals. This grants you additional

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research

In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance.  Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits.

If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and

Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales

The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail a secret algorithm codenamed “Project Nessie”, which allegedly leveraged deceptive practices to boost consumer prices by more than $1 billion – including deliberately making Amazon search worse. Chairman Jeff Bezos reportedly approved this strategy. Why we care. If

The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking: 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like

Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field,

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved