One of the chief ways to optimize your website for users and search is to target a specific theme – represented in a unique keyword or phrase on each individual page. The keyword you are targeting for each page should be found in the page’s title tag, description tag, H1 tag, and body copy. The
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Increasing brand awareness should be your top priority. October 20, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | IndieBound | Bookshop or click here to
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Recent events have shown that new developments are necessary to keep the sector as vibrant and profitable as before. May 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Commerce and work have been staples of the human experience throughout history, and though there have been changes over time, few have
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May 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past year, brands have had to adjust their traditional advertising strategies, cancel in-person activations and attempt to keep up with ever-changing social channels and trends in an effort to stay relevant and reach consumers who are at home during the
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May 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With 722 million members, LinkedIn is the largest social-media platform for business interactions. It’s a powerful tool for both recruiters and job seekers, as well as business-to-business (B2B) interactions: 55 million companies and 61 million senior-level influencers are on LinkedIn. With so much
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Developer Jane Manchun leaked that the new subscription system will be called Twitter Blue, it would include features highly anticipated by the tweeting community and its cost would depend on the region, among other details. May 17, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist
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Social-media verification is more accessible than ever before, and it can work wonders for your business or personal brand. May 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A small blue checkmark means something significant to most people these days. There’s a certain reputation and level of respect that comes along
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Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made
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May 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Analysts are forecasting the advertising industry is surging back this year.  Brian Wieser from GroupM predicts ”In 2021, the American advertising industry is poised to regain all that it lost in 2020 and more.”  As a business owner and entrepreneur, that can be
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May 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I work for a company that developed software called RepairDesk which helps machine-mending owners manage their businesses. I was in charge of content development for their website, social media and other channels. Even though I was writing for repair shop pros, I had never spoken
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May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. With shoppers buying more online than ever before, a direct-to-consumer approach has increasingly become the model of choice to build a winning consumer brand. When I first launched Schmidt’s Naturals in 2010, my distribution strategy was as direct-to-consumer as it gets
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