Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race. Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have
Opinions expressed by Entrepreneur contributors are their own. If you’re building a brand and trying to get recognized as a thought leader in your industry, chances are, you know what it’s like to feel as though you’re talking to a brick wall. There’s no denying that every brand, new or established, is looking to boost
Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles
Opinions expressed by Entrepreneur contributors are their own. The digital transformation of the media landscape has changed how brands connect to consumers. Where audiences were previously limited to a handful of newspapers and broadcast outlets, users can now choose between dozens of traditional and digital publications, social media channels, blogs and vlogs. At the same
Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, you’re undoubtedly looking for ways to save time, money and effort wherever you can. You’re probably keen on marketing your startup, but that means money to hire copywriters, content strategists, graphics designers and paid ad specialists, among others. And when could you possibly
Opinions expressed by Entrepreneur contributors are their own. The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the proper knowledge, you can position your business
Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January 2014. We don’t know the
Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter whether you’re a solopreneur or the founder of a company — to help your audience remember you and associate you with your offer, you must show your face regularly on socials. I know it feels safer to hide behind a laptop or stock photos.
Opinions expressed by Entrepreneur contributors are their own. As a SaaS brand, chances are that a lot of your target users are on LinkedIn. The platform has about 90 million of its 830 million registered users as senior-level influencers and 63 million users who are in decision-making positions. This makes LinkedIn the preferred organic content
Opinions expressed by Entrepreneur contributors are their own. In today’s digital landscape, it’s more important than ever to have effective tools and strategies in place to help you manage your online presence and reach your target audience. Whether you’re a business looking to improve your search engine rankings, a marketer trying to build relationships with
Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Si estás construyendo una marca y tratando de que te reconozcan como líder de opinión en tu industria, lo más probable es que sepas lo que es sentir que le hablas a la pared. No se puede negar que cada marca, nueva o establecida, busca
SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session,
Opinions expressed by Entrepreneur contributors are their own. By now, most of us have tried playing around with OpenAI’s ChatGPT. After using it, I’m excited—and a bit scared, if I’m being honest — about what the future holds in the age of artificial intelligence. But first, some background … ChatGPT is the first representative of
Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Courtesy of Yelp Every business owner wants to know the trick to getting great online reviews. The truth is: There isn’t one. Businesses will almost always
Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to their marketing strategies. They figure out what they want to achieve and then develop actionable steps to get there. Keep in mind, these plans
Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most advanced search marketers begrudged this direction since more controls provide good marketers more room to
Opinions expressed by Entrepreneur contributors are their own. When you open your email inbox in the morning, what do you see? If you’re like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are pure marketing fluff. The average person receives
Opinions expressed by Entrepreneur contributors are their own. With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming year, and any business that isn’t prepared
Opinions expressed by Entrepreneur contributors are their own. You finally have the freedom and flexibility to start your own service-based, online businesses so you can work as you travel with your family. It’s every travel-loving mompreneur’s dream. But there is one thing standing between you and the ability to work from anywhere in the world:
Opinions expressed by Entrepreneur contributors are their own. Every business owner, entrepreneur and social influencer understands the importance of branding and marketing for profitability. If you don’t have eyeballs on your business, you aren’t getting traffic and converting consumers into clients. Still, it isn’t only about getting people to look at your ads or website;
Opinions expressed by Entrepreneur contributors are their own. You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity. The internet isn’t just where people will find
Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. Once you have set up and claimed your locations, you will have access to view and edit your Place Cards. This includes: Updating your location
Opinions expressed by Entrepreneur contributors are their own. For a long time, Amazon has been known as a search engine for people ready to buy. Over the last year, with new features such as Amazon Live, they seem to have gradually positioned themselves as a discovery-based platform. That’s traditionally been the realm of search engines
It doesn’t look like Elon Musk will be getting the keys to the castle anytime soon. Photo by Stuart C. Wilson/Getty Images for Ascot Racecourse // Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue The UK’s Crown Estate has begun court proceedings to sue Twitter for allegedly not paying rent in its London offices.
Opinions expressed by Entrepreneur contributors are their own. Social media’s highly coveted and symbolic blue checkmark has become increasingly important for entrepreneurs. That little blue checkmark gives you instant credibility and massive authority in your space. Becoming a verified public figure can dramatically change your business by opening doors and opportunities for you that were
Yoast SEO is rolling out version 20.0 of its popular SEO WordPress plugin today. The big change is a new user interface for the settings section of Yoast SEO. This release is available today for those who use Yoast SEO for their WordPress site. What is new. Here is the list of changes in the
Las opiniones expresadas por los colaboradores de Entrepreneur son personales. La Generación Z, también conocida como iGeneration o Post-Millennials, es una generación que ha crecido muy cerca de la tecnología digital y que, cada vez más, se abstiene de usarla, comparado con las generaciones anteriores. Hans Neleman | Getty Images Esta generación ha desarrollado un
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Meta’s instant messaging platform, WhatsApp, is widely used for its strong user interface and accessibility. The developers are currently testing some new features that will allow users to send photos in their original quality. Photo by Alexander
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. AI-powered learning and skilling suite, Disprz, has raised an undisclosed sum in a bridge round between Series B and Series C rounds from Silverneedle Ventures and other current investors. Disprz aims to utilize the fund for the
Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago.
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