Social Media

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Business Insider. John Phillips was becoming a meme. Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga in March Madness. Phillips’ dad was the athletic director at Northwestern, and Phillips had been close with the team, which

Opinions expressed by Entrepreneur contributors are their own. Walking away from a company that generated an estimated $80 million took a great deal of faith and conviction. But Chris Do knew needed to step into The Futur to complete his 1 Billion Mission. “I’m going to put the big goal in front and not the

Opinions expressed by Entrepreneur contributors are their own. The internet is good at cataloging things — but it had a blind spot for creators. That’s something Evan Britton noticed back in 2012. He thought about how, if someone achieves news-making status, they’ll get a Wikipedia page. If they appear briefly in a movie, they’ll be

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence is all the creator economy seems to be talking about these days — including my team. At a recent company-wide event, I was inevitably hit with questions and ideas from team members who wanted to discuss what the future would look like now that language

Opinions expressed by Entrepreneur contributors are their own. No matter what industry you’re in, everyone can benefit from attending a professional conference. These large, multi-day gatherings are perfect opportunities to attend some seminars, learn a few things about where your industry is going, and perhaps most importantly, network with others in your space. However, if

Opinions expressed by Entrepreneur contributors are their own. As social media continues to rapidly evolve, the pressure on founders to ensure they have an active and growing community for their business can often feel all-consuming. In fact, online purchases via social media platforms are predicted to reach a staggering 2.9 trillion U.S. dollars by 2026,

Major League Baseball (MLB) superstar Shohei Ohtani struck out his fellow Angels teammate Mike Trout in the bottom of the 9th inning Tuesday night to give Japan the 2023 World Baseball Classic win over Team USA. The pitching (and hitting) sensation also won the tournament’s MVP award, but it isn’t the only title Ohtani won

Opinions expressed by Entrepreneur contributors are their own. One of the biggest business shifts in the last few years has been an internal focus on “customer experience,” or CX. While the idea of the customer experience isn’t new — the customer journey has long been a benchmark for business success — its implementation has seen

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In today’s fast-paced world, attention is a scarce resource. However, as we navigate the innovations of 2023, it is evident that it’s not merely about the duration of content consumption, but more about the timing of

Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to save them valuable time at work. I, for one, use ChatGPT to help me and my sales team create winning sales scripts. Many sales teams have

By now most entrepreneurs know LinkedIn provides the perfect opportunity to build your brand and revenue. Unfortunately there are a few common – and costly – errors that can prevent you from getting the most out of the platform. To make matters worse, they can scare your potential clients away; even if you’re fully qualified

Opinions expressed by Entrepreneur contributors are their own. Social media has become an integral part of modern life, allowing people to connect with friends and family, share their thoughts and experiences and stay up-to-date with the latest news and trends. While it has undoubtedly brought many benefits, including greater social connectivity, it has also been

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Celebrity status is not just for those who walk the red carpet. You too can be a celebrity in your own right, in your own industry. You’ve heard it so many times: don’t judge a book

Opinions expressed by Entrepreneur contributors are their own. If you’re passionate about a particular subject where you have niche knowledge, you’re undoubtedly interested in dipping your toes into the creator economy trend. The thought of garnering millions of views may seem daunting — and it is — but the truth is that you don’t need

Opinions expressed by Entrepreneur contributors are their own. For many years, LinkedIn seemed like a stuffy old uncle when compared to his flashy social media counterparts, Instagram and Facebook. While this platform intended to serve as a networking nirvana for professionals, the user experience of LinkedIn felt formulaic. Historically, LinkedIn did not offer the autonomy

Opinions expressed by Entrepreneur contributors are their own. Social technology and advertising giants celebrate heritage and history observances and make other public commitments to anti-racism, but I’ve seen first-hand just how performative all of this is at its core. The executive leaders of platforms like LinkedIn, Meta (Instagram) and ByteDance (TikTok) fail to uphold the

Opinions expressed by Entrepreneur contributors are their own. If you aspire to be a successful entrepreneur in today’s digital landscape, having an online presence is essential. Whether you’re planning to set up a dropshipping business or intend to develop, produce and sell products, having the proper knowledge about setting up your business for success is

Opinions expressed by Entrepreneur contributors are their own. Earlier this year, Microsoft CEO Satya Nadella shared a difficult announcement with his team: in response to economic challenges, 5% of Microsoft’s workforce — an estimated 10,000 employees — would be losing their jobs. Just a few days later, Nadella shared news of a very different kind

Opinions expressed by Entrepreneur contributors are their own. Over the past decade, YouTube has grown to become one of the largest and most popular video-sharing platforms on the internet. With over 2 billion monthly active users, it’s no surprise that content creators are looking for new and innovative ways to engage with their audiences. One

Opinions expressed by Entrepreneur contributors are their own. While there are mixed opinions about TikTok, there is no denying that it has earned a place among the top social media channels. Trends on TikTok shift quickly, but agile content creators can make money from their profiles. Not only was TikTok the most downloaded app in

Opinions expressed by Entrepreneur contributors are their own. In the 21st century, social media is an essential tool that can be used to promote a brand or business and create and foster a community. This is especially true for the art world, which is often accused of being too elitist and out of reach. What

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. This article was co-written with Roman Dedenok, a spam analysis expert at Kaspersky. Threats to corporate social media are evolving along with perpetrators’ social engineering skills at a blistering pace. Sometimes, their techniques reach such a

The Hershey Company came ready to celebrate Women’s History Month, but not everyone is on board with the brand’s promotions. Hershey’s Canadian campaign for International Women’s Day has sparked debate online for featuring trans-rights activist Fae Johnstone. The activist was one of five women chosen to be a part of the “HER bar” – which

TikTok, the short-form video platform, has become a global sensation with more than one billion users. The platform has previously stirred controversy regarding safety and security, and TikTok is now taking action to crack down on how much time young users spend on the app. On Wednesday, TikTok announced that it will roll out a

Before Billie co-founder Georgina Gooley launched the “internet’s favorite razor” brand, she was one of many women struggling to find a razor that would get the job done right — sans pink tax, which typically marks products made for women up by 7% on average. Gooley was tired of using razors marketed to men that

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. IT Minister Rajeev Chandrasekhar on Tuesday launched a grievance appellate panel mechanism that will look into appeals by users against decisions of social media platforms, according to a PTI report. The digital platform, Grievance Appellate Committee (GAC),

Opinions expressed by Entrepreneur contributors are their own. Are you looking to build your reputation as a trusted authority in your industry? With the six strategies outlined below, you’ll learn how to create helpful and engaging content and build trust with your target audience so that they see you as a go-to source of reliable

Opinions expressed by Entrepreneur contributors are their own. Every time I speak to entrepreneurs and brands, they always seem to complain about a lack of reliable and skilled social media managers. A quick glance at your social media feed will show you how even 8- and 9-figure companies are lost when it comes to posting

Opinions expressed by Entrepreneur contributors are their own. Ari Weinzweig, founder of Zingerman’s Community of Businesses, used visioning and tried-and-true beliefs to grow the Zingerman’s brand in big, but thoughtful, ways. Despite finding great success in the restaurant industry, Ari Weinzweig, founder of Zingerman’s Deli in Ann Arbor, MI, does not come from a food

The Heinz ketchup company has been on an international manhunt to track down Elvis Francois – the sailor who claims he survived off of ketchup while stranded at sea for 24 days – to give the castaway a special gift. In December, Francois was repairing his boat in Saint Martin when his vessel drifted out