Social Media

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Locally connected influencers help the brand remain rooted, real, and raw. Regional influencers are local experts with a lot of influence in their communities. They can help you get your message out and are often good at
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Opinions expressed by Entrepreneur contributors are their own. More than ever before, we seek out influencers for guidance, information and product suggestions. There’s nothing wrong with this (we can learn a lot from the good ones!), but we can all agree that the market is over-saturated. It seems like every time we hop onto Instagram,
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Opinions expressed by Entrepreneur contributors are their own. ‘Prime Energy Drink’ — it’s everywhere! Their striking cans are impossible to miss in supermarkets and convenience stores. What fueled their surge? The secret ingredient is the influencer duo Logan Paul and KSI. Despite looming concern (its caffeine has triggered calls for the FDA to investigate), Prime
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Karnataka High Court on Tuesday suggested that it would be better to restrict the accessibility to social media from youngsters, especially the school going children by bringing in an age limit. According to a PTI report,
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Would you pay to use X (formerly Twitter)? The concept has been talked about for years, but now it appears to be one step closer to reality. X owner Elon Musk hinted at possibly implementing a subscription paywall for all users during a live-streamed conversation with Israeli Prime Minister Benjamin Netanyahu on Monday. During the
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There are many reasons to consider making use of LinkedIn. Networking with accredited investors, financiers or venture capitalists can be done through numerous digital resources. However, when disregarding personal preferences, it can be argued that LinkedIn as a premier business networking platform is a superior choice for initiating contact. A LinkedIn study showed that 97%
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. Inaction is sometimes more of a personal choice, something we deliberately do, and there can be a variety of reasons behind why. Moreover, we fail to understand that inaction may cost us much more than we
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Opinions expressed by Entrepreneur contributors are their own. Did you know that there are over 4.62 billion active social media users worldwide? With such a massive audience, it’s no wonder that startups are leveraging social media branding to create a strong online presence and grow their businesses. But the competition is steep, and you must
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Dave Portnoy’s public feud with a pizza shop owner is proving that there’s no such thing as bad press. Earlier this month, the Barstool Sports founder dubbed Dragon Pizza in Somerville, Massachusetts, “the worst pizza place in America” after his pizza review was interrupted and slammed by shop owner Charlie Redd in a now-viral video.
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Users’ privacy is at stake as SpaceX founder and Tesla CEO Elon Musk forges ahead with his plan to make X, formerly Twitter, an “everything app.” X will start collecting its users’ biometric and employment data on September 29, the company revealed in an update to its privacy policy on Thursday. Related: Bright X Sign
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A concerning social media trend has emerged on TikTok; parents and caregivers are cracking eggs on children’s heads (instead of into a bowl) while cooking together. Now, experts are weighing in, worried about both physical and emotional risks, the Washington Post reported. The videos usually start in a kitchen, with the children under the impression
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The family social networking app Life360, which relies on location-sharing to help users stay connected, is built, in part, to give parents peace of mind. So perhaps it’s no surprise that the company sees an uptick in registrations and usage around this time of year with back-to-school season — and all of the anxiety that
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Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are always on the hunt for effective lead-generation methods and ways to foster meaningful business relationships. One platform consistently rises to the challenge: LinkedIn. With its vast network of over 750 million professionals around the globe, LinkedIn has transformed networking for the digital era, providing an
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Opinions expressed by Entrepreneur contributors are their own. Why is Panera Bread on TikTok? Social media makes it easy for consumers to feel connected to the companies they love most. This means the idea of a faceless business is likely on the path to becoming obsolete. Panera understands something more people are beginning to realize:
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X, formerly Twitter, has had a turbulent year since Elon Musk’s acquisition of the platform in 2022 — marked by advertising decline, user dissatisfaction with changes, and the emergence of Threads, a similar competitor from Meta. Now, Musk is acknowledging that X “may fail” amid the constant changes and obstacles. “The sad truth is that
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New York City officials are working to curb the dangerous practice of “subway surfing,” where people climb onto the roofs of moving subway cars, following a surge in accidental deaths, NPR reported. The practice continues to gain popularity because of TikTok and other social media apps, and officials have repeatedly asked these platforms to remove
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers. The guidelines, introduced initially in May 2021, aim to help consumers identify
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Opinions expressed by Entrepreneur contributors are their own. The lingering economic uncertainty that started with the pandemic contributed to significant changes in shopping patterns over the past several years. Consumers now more than ever seek money-saving incentives such as discounts, shopping rewards (cashback) and digital coupons when shopping online. Not only have U.S. consumers stepped
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a following of 500,000 or more. The ASCI code has a specific guideline for celebrities
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