Social Media

Heinz is releasing a new sauce inspired by a Taylor Swift meme that has finally made the Internet stop talking about the Roman Empire. Last Sunday, Swift watched the Kansas City Chiefs take on the Chicago Bears at Arrowhead Stadium in a luxury box amid a reported new romance with Chiefs’ tight end Travis Kelce.

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Locally connected influencers help the brand remain rooted, real, and raw. Regional influencers are local experts with a lot of influence in their communities. They can help you get your message out and are often good at

Opinions expressed by Entrepreneur contributors are their own. More than ever before, we seek out influencers for guidance, information and product suggestions. There’s nothing wrong with this (we can learn a lot from the good ones!), but we can all agree that the market is over-saturated. It seems like every time we hop onto Instagram,

Opinions expressed by Entrepreneur contributors are their own. ‘Prime Energy Drink’ — it’s everywhere! Their striking cans are impossible to miss in supermarkets and convenience stores. What fueled their surge? The secret ingredient is the influencer duo Logan Paul and KSI. Despite looming concern (its caffeine has triggered calls for the FDA to investigate), Prime

The job market is constantly changing, and with AI, the state of work is likely to evolve even further. So what is the career of choice of today’s youth? Is it to be a doctor, engineer, astronaut, or CEO? Nope, not unless it’s on TikTok. For Gen Z, one industry reigns supreme: influencing on social

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Karnataka High Court on Tuesday suggested that it would be better to restrict the accessibility to social media from youngsters, especially the school going children by bringing in an age limit. According to a PTI report,

Would you pay to use X (formerly Twitter)? The concept has been talked about for years, but now it appears to be one step closer to reality. X owner Elon Musk hinted at possibly implementing a subscription paywall for all users during a live-streamed conversation with Israeli Prime Minister Benjamin Netanyahu on Monday. During the

There are many reasons to consider making use of LinkedIn. Networking with accredited investors, financiers or venture capitalists can be done through numerous digital resources. However, when disregarding personal preferences, it can be argued that LinkedIn as a premier business networking platform is a superior choice for initiating contact. A LinkedIn study showed that 97%

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. Inaction is sometimes more of a personal choice, something we deliberately do, and there can be a variety of reasons behind why. Moreover, we fail to understand that inaction may cost us much more than we

Opinions expressed by Entrepreneur contributors are their own. Did you know that there are over 4.62 billion active social media users worldwide? With such a massive audience, it’s no wonder that startups are leveraging social media branding to create a strong online presence and grow their businesses. But the competition is steep, and you must

Opinions expressed by Entrepreneur contributors are their own. In a recent LinkedIn poll of mine, I asked my audience, “How likely are you to engage with a brand that actively supports a social issue?” You may or may not be surprised to learn that over 3,000 votes were “very likely.” With the digital landscape evolving

Dave Portnoy’s public feud with a pizza shop owner is proving that there’s no such thing as bad press. Earlier this month, the Barstool Sports founder dubbed Dragon Pizza in Somerville, Massachusetts, “the worst pizza place in America” after his pizza review was interrupted and slammed by shop owner Charlie Redd in a now-viral video.

Users’ privacy is at stake as SpaceX founder and Tesla CEO Elon Musk forges ahead with his plan to make X, formerly Twitter, an “everything app.” X will start collecting its users’ biometric and employment data on September 29, the company revealed in an update to its privacy policy on Thursday. Related: Bright X Sign

Opinions expressed by Entrepreneur contributors are their own. Until my first job out of grad school, I assumed the phrase, “Don’t bring me a problem, bring me the solution,” was universally applicable in business. My professors and other role models had always championed that the more initiative I took, the better. So, when my boss

Q: People tell me to post regularly on LinkedIn, but nobody’s reading. Should I just quit? — Derek, Austin This article could flop. You might not even get past the first paragraph. That’s just a fact of life for anyone who writes anything. But it’s not a reason to stop. Let’s start with some assumptions.

A concerning social media trend has emerged on TikTok; parents and caregivers are cracking eggs on children’s heads (instead of into a bowl) while cooking together. Now, experts are weighing in, worried about both physical and emotional risks, the Washington Post reported. The videos usually start in a kitchen, with the children under the impression

The family social networking app Life360, which relies on location-sharing to help users stay connected, is built, in part, to give parents peace of mind. So perhaps it’s no surprise that the company sees an uptick in registrations and usage around this time of year with back-to-school season — and all of the anxiety that

Opinions expressed by Entrepreneur contributors are their own. There is no doubt that the social media landscape is in flux. It will soon be a year since Elon Musk completed his acquisition of Twitter, killing off its blue checkmark that used to signify verified users and replacing the Twitter brand with X. At the same

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are always on the hunt for effective lead-generation methods and ways to foster meaningful business relationships. One platform consistently rises to the challenge: LinkedIn. With its vast network of over 750 million professionals around the globe, LinkedIn has transformed networking for the digital era, providing an

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an age where the pixelated glow of digital screens seems to permeate every aspect of our lives, it might be easy to underestimate the enduring allure of a different kind of screen: the television (TV).

Opinions expressed by Entrepreneur contributors are their own. Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging, But is brand messaging an art, a craft or a

Opinions expressed by Entrepreneur contributors are their own. Why is Panera Bread on TikTok? Social media makes it easy for consumers to feel connected to the companies they love most. This means the idea of a faceless business is likely on the path to becoming obsolete. Panera understands something more people are beginning to realize:

X, formerly Twitter, has had a turbulent year since Elon Musk’s acquisition of the platform in 2022 — marked by advertising decline, user dissatisfaction with changes, and the emergence of Threads, a similar competitor from Meta. Now, Musk is acknowledging that X “may fail” amid the constant changes and obstacles. “The sad truth is that

New York City officials are working to curb the dangerous practice of “subway surfing,” where people climb onto the roofs of moving subway cars, following a surge in accidental deaths, NPR reported. The practice continues to gain popularity because of TikTok and other social media apps, and officials have repeatedly asked these platforms to remove

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers. The guidelines, introduced initially in May 2021, aim to help consumers identify

Elon Musk is under fire over allegations that his social media platform X (formerly Twitter) engaged in deliberate slowdowns of links leading to websites like The New York Times, Reuters and news outlets that have been ridiculed by Musk in the past, as well as X competitors like Bluesky, Instagram and Facebook, The Washington Post

Opinions expressed by Entrepreneur contributors are their own. The lingering economic uncertainty that started with the pandemic contributed to significant changes in shopping patterns over the past several years. Consumers now more than ever seek money-saving incentives such as discounts, shopping rewards (cashback) and digital coupons when shopping online. Not only have U.S. consumers stepped

Opinions expressed by Entrepreneur contributors are their own. For centuries, businesses have used different methods of communication to connect with potential customers. Social media platforms are among the latest options that companies have to connect to their target audiences. Having been around for less than or just about two decades, it would be easy to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a following of 500,000 or more. The ASCI code has a specific guideline for celebrities