SEO

Google today announced a new “standalone product token,” Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “public discussion” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and

Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers with access to real-time search information,” according to Yusuf Mehdi, corporate vice president and consumer

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Gregg Finn – so much so that he now believes

Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI has a global community of

Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models. “While we are actively collaborating with the industry on establishing future AI standards, we also wanted to provide more immediate support for publishers,” Fabrice Canel

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward

Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they

Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation, which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes from

Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fla. Shortly after his passing, fans were shocked to see the father of three described as “useless”

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave

Google has begun to push out an update to its helpful content system, the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said, “The September 2023 helpful content update is rolling out with

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also

The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. “It’s important to us to connect users with what’s out on the web, and we are working deeply to make sure that continues

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday.  The case, U.S. et al v. Google, focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against

Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is

It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. What it looks like. Here’s a screenshot of what we’re seeing today: Why we care. No more procrastination. Onward to GA4. If you’ve been waiting

Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they

Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. Here’s a preview of how to access the new tool on the platform, as shared by Google Ads expert Thomas

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars.  One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed. Learning to do strategic keyword research

Universal Analytics is still processing data two months after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, two months later,

A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results, according to Tanner Zoromski, SEO manager at Merkle, a customer experience

Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization.  But your content will only reach its full potential across Google News surfaces if a