Marketing News

Opinions expressed by Entrepreneur contributors are their own. If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you think guerrilla marketing isn’t for you and
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global
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Opinions expressed by Entrepreneur contributors are their own. In 2020, larger conferences and gatherings moved from being in person to being held on online forums like in the form of webinars. The popularity of webinars hasn’t slowed down since then — the number of webinars grew by 153.4% in 2020, and by 2025, the number
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Opinions expressed by Entrepreneur contributors are their own. Economic recessions can be daunting for businesses across various industries, but agile new ventures have a unique opportunity to thrive during challenging times. During economic downturns, businesses want to reduce costs while keeping operations going. Any company can be agile and provide value to customers, so it
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Opinions expressed by Entrepreneur contributors are their own. Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to marketers used to high-growth and startup land.
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Opinions expressed by Entrepreneur contributors are their own. As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage each customer. Of course, making the most
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Opinions expressed by Entrepreneur contributors are their own. Economists continue to be on the fence about whether we will see a recession in 2024. As we enter the last quarter of 2023, we are beginning to see a decrease in car and home sales spending as the interest rates increase. Bankrate reported a 0.7% decline
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Opinions expressed by Entrepreneur contributors are their own. If you’re an early-stage tech startup, you’re probably aware that it’s not just established tech companies that need a content strategy. Wherever you are in your business journey, you’ll need a content plan to act as your guiding star when communicating with audiences. As your business scales,
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¿Es la inteligencia artificial el futuro del branding? La inteligencia artificial tiene limitaciones y a veces puede verse incluso obstaculizada. El branding requiere un toque hábil, una comprensión de quiénes son las personas, qué es lo que las impulsa y qué es lo que desean. Se trata de construir una conexión humana, cumplir las promesas
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Opinions expressed by Entrepreneur contributors are their own. People spent $1.14 trillion online and $270 billion in the U.S. during last year’s holiday season. For businesses like yours, the coming months have the highest sales potential — and for that, you need a reliable strategy. Email marketing is competitive 365 days a year, but the
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Opinions expressed by Entrepreneur contributors are their own. Much like client-focused specialists in any industry, financial services professionals depend mainly on the perception and level of trust surrounding their name, particularly when generating business and keeping pace with the competition. Your financial services reputation not only engenders the credibility needed to attract new prospects but
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Con el objetivo de revolucionar el mundo de la publicidad en línea, YouTube ha anunciado su asociación con Google AI para lanzar Spotlight Moments, un innovador paquete publicitario que utiliza inteligencia artificial (IA) para identificar automáticamente los videos más populares relacionados con momentos culturales específicos. De acuerdo con Techcrunch, YouTube permitirá a los anunciantes publicar
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Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is a multi-faceted effort to manage and build a positive reputation. Powerful PR work includes many things, such as media relations and public sentiment. PR plays a critical role in business success by providing comprehensive brand management. Some important PR efforts include building brand
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In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you and what is your business? I am Jason Barnes, Vice President of Gretsch Guitars at Fender Musical Instruments Corporation.
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Opinions expressed by Entrepreneur contributors are their own. It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) danced to the beat of their own drum — literally. Out of the dozens
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Opinions expressed by Entrepreneur contributors are their own. Explore the dynamic landscape of data-driven marketing and its transformative impact on businesses of all sizes and industries. From harnessing consumer insights to optimizing ad spend and driving engagement, this article delves into the strategies and technologies that empower modern marketers to thrive in the digital era.
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High-paying salaries in some industries — like tech, for example — usually come as no surprise, with software engineers, IT managers, and data scientists all taking home salaries well into six figures. But there’s one career that quietly sits among the six-figure ranks: marketing manager. According to U.S. News, marketing manager is the 15th best-paying
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Opinions expressed by Entrepreneur contributors are their own. Evan LeRoy, co-owner of LeRoy and Lewis Barbecue, is crafting boundary-breaking menu items and innovative social media at the same time. Recognizing a branding potential beyond mere views and clicks, his restaurant business focuses on crafting videos, podcasts, and more content with value. For the talented team
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. The term “go woke, go broke”, has become a significant talking point in a society that appears to be more divided on political issues than ever. So why do brands continue to choose sides when it comes
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Opinions expressed by Entrepreneur contributors are their own. When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)? Traditionally, most brand teams would have
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Opinions expressed by Entrepreneur contributors are their own. Are you looking for innovative ways to connect with your target audience and drive real, measurable results? Experiential marketing events might be the answer you’re looking for. In this article, we will explore the world of experiential marketing events, including their definition, importance and how they can
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or
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