Marketing News

Opinions expressed by Entrepreneur contributors are their own. Most of us have experienced the anguish of forgetting someone’s name while they’re standing right in front of us. It’s like a mental game of hide-and-seek that you’re destined to lose. But there’s hope — this seven-step plan to turn your name-guessing game into a name-recalling masterpiece.
0 Comments
Eco-friendly products have a problem. Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — a serious disconnect. What’s the solution? “That’s where marketing comes in,” says Edwin Stafford, a Utah State University marketing professor who’s studied the sustainability
0 Comments
Opinions expressed by Entrepreneur contributors are their own. In this hyper-connected world, we’re struggling to capture the attention of those we hope will buy from us and eventually become loyal customers. The deluge of social media platforms and AI tools has created an overwhelming tidal wave, drowning us in a sea of tweets, likes and
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Should you rebrand? On average, 74% of the S&P companies rebrand within the first seven years. Rebranding is a significant endeavor that can evoke a mix of emotions for companies. It involves many variables and can be both exciting and scary. There are a lot of questions
0 Comments
You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The 43rd edition of the annual Dubai-based tech event, GITEX Global, which will take place from October 16-20, 2023 at the Dubai World Trade Centre (DWTC), is set to have more than 6,000 exhibitors, with the gathering also expected to be the largest showcase
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Diversity, Equity and Inclusion (DEI) have moved beyond trendy terms to become vital pillars of modern-day business models and marketing strategies that can truly move the needle. Many companies have recognized its importance, with 80% of United States employers having DEI strategies underway. Yet, there’s room to
0 Comments
Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. In the competitive business landscape, companies of
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Hispanic Heritage Month celebrates the Hispanic communities’ rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns. Here are three companies that
0 Comments
Opinions expressed by Entrepreneur contributors are their own. There’s no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I’ve found it possible, and empowering, to keep my traditional marketing boots laced up — I just equip them with AI-powered rocket boosters. Because,
0 Comments
Opinions expressed by Entrepreneur contributors are their own. You’ve worked with your internal team or a PR agency to create a clear marketing strategy. You have your list of dream media outlets. You identified your customer persona and the media they consume. However, beyond these big-picture elements, there are still more granular details that need
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Starting a new business is an exhilarating journey filled with opportunities and challenges. As a new business owner or startup entrepreneur, wearing multiple hats is often the norm. Among these, the role of marketing is paramount, as it lays the foundation for brand recognition, customer engagement and
0 Comments
Coca-Cola se dirige al año 3000 y está utilizando a la inteligencia artificial (IA) para llegar allí. El gigante de los refrescos presentó su nueva Coca-Cola Y3000 el martes como la más reciente creación de edición limitada de Creations, un programa que utiliza sabores y branding no tradicionales dirigidos a atraer a un público más
0 Comments
Opinions expressed by Entrepreneur contributors are their own. To stay competitive and meet growth goals, a business needs an effective marketing program, of course, but the ways we reach and connect with prospective clients and customers have radically changed over the last few years. Today’s marketing needs are exponentially more nuanced and complex than yesterday’s
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Many people often worry that their competitors are out-spending them with their online advertising campaigns and leaving them in the dust as a result. Instead of worrying about how much your competitors are actually spending, the technique below will get your competitors’ budgets working for you instead.
0 Comments
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. In today’s fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge. However, in this digital transformation era, a compelling marketing strategy
0 Comments
Opinions expressed by Entrepreneur contributors are their own. Innovation is the source of critical differentiation in competitive markets. Unfortunately, innovation has become a buzzword for something that looks more like creativity in practice — or worse, incremental improvements. This conflation has had an undeniable detrimental effect on companies and consumers alike. Creativity is the generation
0 Comments