Email Marketing

Opinions expressed by Entrepreneur contributors are their own. Effective communication is essential to business success. As a business owner, your ability to convey your thoughts clearly and concisely can make or break deals, collaborations and relationships. One common pitfall many fall into is “nibbling” — the habit of over-explaining, asking unnecessary questions and failing to

Opinions expressed by Entrepreneur contributors are their own. In less than two decades, social media has transformed how people communicate. Social media platforms have also dramatically altered how brands reach potential customers and build long-term relationships. Social media enabled brands to break down barriers and reach their audiences directly. As a consequence of making it

Who would have ever thought that cheese boards could earn you $1 million? But that’s exactly what happened to Monisha Mirsa, who grew her side hustle charcuterie board business, BoardsbyMo, to $1 million in revenue in just three years. Mirsa now runs the business full-time with a team of 7 employees. She recently appeared on

Opinions expressed by Entrepreneur contributors are their own. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers and track effectiveness while you focus on other aspects of

El marketing digital en 2023 es como navegar por aguas desconocidas. Con el gasto mundial en publicidad digital proyectado para alcanzar los $626,000 millones de dólares para fin de año, destacar entre tanto ruido y causar un impacto resulta más crucial que nunca. ¿El truco? No se trata de cuánto gastas, sino de cómo combinas

“Wait, what are you doing here?” That wasn’t quite the response I expected to receive when I sat down next to an attendee at a recent ConvertKit conference. After the awkward start, he then – politely – explained that he was shocked to see one of the keynote speakers attending a business-building workshop. I delivered

Opinions expressed by Entrepreneur contributors are their own. Is your email clickthrough rate not what it used to be? The reason could be poor email deliverability. The average click rate, across all industries, is 2.62% according to Mailchimp. If your rate is way below this benchmark, it’s worth taking another look at your email marketing

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? The answer is strategic digital branding.

Opinions expressed by Entrepreneur contributors are their own. April Fools’ Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world’s biggest brands have embraced the April Fools’ spirit in a bid to connect with their markets. April Fools’ Day also offers excellent opportunities for small

Opinions expressed by Entrepreneur contributors are their own. When you open your email inbox in the morning, what do you see? If you’re like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are pure marketing fluff. The average person receives

Opinions expressed by Entrepreneur contributors are their own. Professionals have been arguing for decades over the age-old question of how often to email a marketing list. On one side are those who believe contacting readers more than once a month is a no-no. On the other, we have those who think daily emails are best

Opinions expressed by Entrepreneur contributors are their own. For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program. A recent

Opinions expressed by Entrepreneur contributors are their own. If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of pandemic restrictions will bring more people to

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have come to me with the assumption they’ll

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Ecommerce is booming, with projections showing that online sales will account for more than a quarter of all

Opinions expressed by Entrepreneur contributors are their own. In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin plays the hard-driving trainer, Blake, brought in

Opinions expressed by Entrepreneur contributors are their own. “Hey Jeremy, I saw an article about you and wanted to reach out to see if you can help me.” This is something I hear all the time, and it’s because of the fact that I am consistently featured in numerous media outlets about public relations, which

Opinions expressed by Entrepreneur contributors are their own. Drip email campaigns have a lot of potential. In case you aren’t familiar, drip email campaigns are designed to automate the process of sending multiple successive emails to members of your target audience. Over time, you can significantly increase interaction rates and conversion rates this way; as

Opinions expressed by Entrepreneur contributors are their own. There’s no question that email marketing is one of the most profitable routes to take for marketers. For every $1 spent on email marketing, the ROI is between $45 to $32. That isn’t surprising since the majority of consumers check their email ten times a day, every day.

Opinions expressed by Entrepreneur contributors are their own. Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports show that up to 17 percent of all emails sent by marketers never make it to the proposed recipient’s inbox. They either land in the spam folder

Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model ⁠— which is why it’s important to focus on franchisee referrals in your system. Referrals are

Opinions expressed by Entrepreneur contributors are their own. Email has become the preferred way for people to stay informed about the brands and products they care about. However, the email marketers who enjoy the most success are the ones who adapt to the times.  Email marketing strategies are always changing. 2021 saw many developments, some

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Emails are back! Who uses email marketing in the era of social media marketing?  You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Just about half of the people on earth have an email address and the potential for marketers are tremendous. More than 60% of consumers say they want to hear from a brand once a week at

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Email marketing is either alive and well or completely ineffective depending on whom you ask.  And it almost always comes down to the execution of the campaign.  Cold-email marketing is a powerful way to generate leads,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. To launch and scale your business; you need to leverage the right actions, tools and mindset. Actions lead to outcomes, tools increase efficiency and mindset is crucial to overcoming the challenges you’ll encounter along the way. 

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The world may be changing, but for

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You’ve launched your new, beautiful and fully optimized website.   Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the profitable marketing channel it

September 30, 2021 7 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Email newsletters are an effective way of sending customers information about new

Sidemail is a cost-effective, full-service email marketing provider. September 4, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Despite the growth of