Email Marketing

Opinions expressed by Entrepreneur contributors are their own. Effective communication is essential to business success. As a business owner, your ability to convey your thoughts clearly and concisely can make or break deals, collaborations and relationships. One common pitfall many fall into is “nibbling” — the habit of over-explaining, asking unnecessary questions and failing to
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Opinions expressed by Entrepreneur contributors are their own. In less than two decades, social media has transformed how people communicate. Social media platforms have also dramatically altered how brands reach potential customers and build long-term relationships. Social media enabled brands to break down barriers and reach their audiences directly. As a consequence of making it
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Opinions expressed by Entrepreneur contributors are their own. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers and track effectiveness while you focus on other aspects of
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Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? The answer is strategic digital branding.
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Opinions expressed by Entrepreneur contributors are their own. For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program. A recent
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Opinions expressed by Entrepreneur contributors are their own. If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of pandemic restrictions will bring more people to
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Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have come to me with the assumption they’ll
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Opinions expressed by Entrepreneur contributors are their own. In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin plays the hard-driving trainer, Blake, brought in
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Opinions expressed by Entrepreneur contributors are their own. Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports show that up to 17 percent of all emails sent by marketers never make it to the proposed recipient’s inbox. They either land in the spam folder
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Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model ⁠— which is why it’s important to focus on franchisee referrals in your system. Referrals are
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Emails are back! Who uses email marketing in the era of social media marketing?  You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Email marketing is either alive and well or completely ineffective depending on whom you ask.  And it almost always comes down to the execution of the campaign.  Cold-email marketing is a powerful way to generate leads,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. To launch and scale your business; you need to leverage the right actions, tools and mindset. Actions lead to outcomes, tools increase efficiency and mindset is crucial to overcoming the challenges you’ll encounter along the way. 
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You’ve launched your new, beautiful and fully optimized website.   Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the profitable marketing channel it
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