Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else in the world, ChatGPT has also

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every year, the Consumer Electronics Show (CES) blows minds with innovative, practical tech that can fundamentally change how

Opinions expressed by Entrepreneur contributors are their own. Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher the share. Data by Google shows that 49% of consumers use the search engine

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re a dropshipper or a restaurant owner, marketing your business is essential to growing your business. One

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Central government has set up a panel on digital competition law to review the existing antitrust laws in the country that are capable of dealing with the challenges that have emerged from the digital economy, and

Opinions expressed by Entrepreneur contributors are their own. You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity. The internet isn’t just where people will find

Opinions expressed by Entrepreneur contributors are their own. We hear it all the time: Businesses are more digital than ever before, and this continues to affect almost every aspect of how things are run within a company. But even in a “post”-Covid-19 world, what is something we will (hopefully) never replace with digital? Human interaction.

Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. Sasin Paraksa | Shutterstock I’ve spent 15 years in franchise development marketing, and I see this problem repeatedly. Digital marketing strategies are often underbudgeted, or spearheaded by internal point people with limited experience. As

Opinions expressed by Entrepreneur contributors are their own. It can be tough to stay on top of all the latest marketing trends and find the right strategies to promote your business. This article will outline some of the most popular marketing strategies and explain how to use them to boost your business. So whether you

Opinions expressed by Entrepreneur contributors are their own. When I left my job as a consultant in October 2021, I had never made more than $5,000 per month from my business. Courtesy of Clo Bare Money Coach In fact, when I made a plan to leave my 9 to 5, I had an honest conversation

Opinions expressed by Entrepreneur contributors are their own. Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal to them directly. But there’s one audience segment that all modern business owners need to think about when creating a website: users with low attention spans. Evidence

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Somebody somewhere once said, “If you’re not growing, you’re dying.” And while that may not be literally true,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Digital Marketing solutions company Intellemo, has raised over INR 3 crore in a Seed funding round led by Inflection Point Ventures. The round also saw participation from Kunal Shah (founder, Cred, Soonicorn LLP), Rahool Sureka and Saurabh

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. “Dragons are coming.” Appearing seemingly overnight on the Egyptian coastal town of El Alamein, the tag line was enough to create a significant level of intrigue in the lead up to the launch of one of

Opinions expressed by Entrepreneur contributors are their own. Given in-person encounters have decreased significantly over the years, especially post-pandemic, how people identify, connect and communicate with you is primarily digital. Your digital brand is the basis for your public identity and often the first thing people look at — regardless of personal or business context

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Most entrepreneurs recognize how important branding is to their business. In a crowded marketplace, you have to find

Opinions expressed by Entrepreneur contributors are their own. Earlier this summer when the cost-of-living crisis and rising energy bills were causing justified panic, the UK government launched an initiative that caused some raising of eyebrows. Shutterstock The campaign called on businesses to divert marketing spending into instead cutting prices for consumers. The carrot? Those that

Opinions expressed by Entrepreneur contributors are their own. As conversations around a looming recession increase, startups and scale-ups have seen more and more calls and letters from investors to tighten the ship and focus on profitability. Inflation, rising interest rates and the stock market’s decline have all caused investors to run scared of companies that

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The last two years of the pandemic were challenging to say the least. It brought a huge shift in healthcare, lifestyle and work. If you were someone looking for a new job during the pandemic, you would

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, entrepreneurs need to do whatever they can to stand out from the competition. That’s

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s hard enough to make your business stand out from competitors in a highly competitive marketplace. It doesn’t

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly changing and evolving. From the adoption of video to artists earning

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The remote working world has made many things easier for people. No more commuting, fewer minutes wasted in

Opinions expressed by Entrepreneur contributors are their own. The widespread adoption of home internet connections in the 1990s led to online banking services becoming commonplace. That was over 30 years ago. So why are loan companies still flaunting a “digital transformation” and “digital-first” approach as if it means something today? A recent ad for a

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Across a competitive digital landscape, you need every advantage you can get to stand out. That’s why a

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are incredibly influential. Brand equity denotes the value of a recognizable brand name, the sway that the company name has with consumers. Well-established companies with positive brand equity

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Great lead generation is a crucial key to growing your business. But arguably even more important, is having

Opinions expressed by Entrepreneur contributors are their own. NFTs, also known as non-fungible tokens, are a fast growing asset class within the cryptocurrency market. Public awareness of NFTs emerged back in 2021 when a laser-hot trend of collectable digital artwork hit the scene. It was a revolutionary technology because it enabled creators to tokenize, authenticate

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. “An offline store is the biggest billboard a business can have,” said Vedang Patel, co-founder, The Souled Store, a self-described one-stop shop for fashion and official Hollywood pop culture merchandise. Shedding light on the evolution thus far

Opinions expressed by Entrepreneur contributors are their own. Every modern business needs a website. Without one, it’s going to be practically impossible to centralize your marketing efforts, reach new people or scale your business effectively. That’s why designing and developing a website is usually priority number one for new entrepreneurs. But how much should you