Digital Marketing

Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. Sasin Paraksa | Shutterstock I’ve spent 15 years in franchise development marketing, and I see this problem repeatedly. Digital marketing strategies are often underbudgeted, or spearheaded by internal point people with limited experience. As
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Digital Marketing solutions company Intellemo, has raised over INR 3 crore in a Seed funding round led by Inflection Point Ventures. The round also saw participation from Kunal Shah (founder, Cred, Soonicorn LLP), Rahool Sureka and Saurabh
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. “Dragons are coming.” Appearing seemingly overnight on the Egyptian coastal town of El Alamein, the tag line was enough to create a significant level of intrigue in the lead up to the launch of one of
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Opinions expressed by Entrepreneur contributors are their own. Given in-person encounters have decreased significantly over the years, especially post-pandemic, how people identify, connect and communicate with you is primarily digital. Your digital brand is the basis for your public identity and often the first thing people look at — regardless of personal or business context
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Opinions expressed by Entrepreneur contributors are their own. Earlier this summer when the cost-of-living crisis and rising energy bills were causing justified panic, the UK government launched an initiative that caused some raising of eyebrows. Shutterstock The campaign called on businesses to divert marketing spending into instead cutting prices for consumers. The carrot? Those that
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s hard enough to make your business stand out from competitors in a highly competitive marketplace. It doesn’t
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Opinions expressed by Entrepreneur contributors are their own. The widespread adoption of home internet connections in the 1990s led to online banking services becoming commonplace. That was over 30 years ago. So why are loan companies still flaunting a “digital transformation” and “digital-first” approach as if it means something today? A recent ad for a
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Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are incredibly influential. Brand equity denotes the value of a recognizable brand name, the sway that the company name has with consumers. Well-established companies with positive brand equity
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. “An offline store is the biggest billboard a business can have,” said Vedang Patel, co-founder, The Souled Store, a self-described one-stop shop for fashion and official Hollywood pop culture merchandise. Shedding light on the evolution thus far
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Opinions expressed by Entrepreneur contributors are their own. Every modern business needs a website. Without one, it’s going to be practically impossible to centralize your marketing efforts, reach new people or scale your business effectively. That’s why designing and developing a website is usually priority number one for new entrepreneurs. But how much should you
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Opinions expressed by Entrepreneur contributors are their own. The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is thriving in today’s world. Nowadays, building a solid online presence for your company is as important as running the company itself. The online
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Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often overlooked. Why? In many cases, the answer may be a
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