Opinions expressed by Entrepreneur contributors are their own. When it comes to getting your business to succeed online, SEO (search engine optimization) is everything — but link building can often fall through the cracks when it comes to website optimization. Adding hyperlinks to your website is one of the many ways to improve your Google
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Opinions expressed by Entrepreneur contributors are their own. Social media has become an integral part of modern life, allowing people to connect with friends and family, share their thoughts and experiences and stay up-to-date with the latest news and trends. While it has undoubtedly brought many benefits, including greater social connectivity, it has also been
Opinions expressed by Entrepreneur contributors are their own. Many people like to browse online stores, add items to their cart and then transition to other sites, leaving their items behind. You can decrease cart abandonment rates in your online store by making the customer checkout experience seamless. The checkout process is critical to the online
OpenAI has released GPT-4 to its API users today and is planning a live demo of GPT-4 today at 4 p.m. ET. This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was also upgraded to use GPT-4 over the past few weeks. GPT-4. GPT stands for Generative
Opinions expressed by Entrepreneur contributors are their own. After taking the leap into the ecommerce world and launching your Shopify store, you’re probably looking for ways to attract new customers. Even with a great design and solid product offering, standing out in a crowded market can be challenging. Fortunately, you can take several practical strategies
Opinions expressed by Entrepreneur contributors are their own. Since peaking in 2010, college enrollment has steadily declined each year. The period between spring 2020 and spring 2022 saw some of the sharpest declines yet, with a 7% decline in enrollment — a loss of roughly 1.3 million students. For many institutions of higher education, such
Image Credit: James Widegren Lenny Rachitsky has more than 325,000 newsletter subscribers. He says he makes “significantly more” money from it than he once did as a product lead at Airbnb. “It’s a wild number that I never imagined,” he says. “I highly suggest exploring this path if you’re interested. There are downsides though: No
Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use old technology and crowdsourcing” and that Bing “will replace them ASAP” with Bing Chat responses, Mikhail Parakhin, who leads up Bing Search and Bing Chat, said on Twitter
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Celebrity status is not just for those who walk the red carpet. You too can be a celebrity in your own right, in your own industry. You’ve heard it so many times: don’t judge a book
Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” The deal was first announced April 13, 2007. The EU began its investigation in November
Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with
Opinions expressed by Entrepreneur contributors are their own. I was obsessed with bullwhips as a kid. Who wouldn’t want to be Indiana Jones? Unfortunately, the first time I managed to get my hands on one, I accidentally whipped myself in the face. While a bullwhip might not be the best toy for kids, it is
Opinions expressed by Entrepreneur contributors are their own. How well do you know your audience? It’s a question that every entrepreneur must carefully consider if they wish to make their products or services appealing to potential customers. The better you know your audience, the easier it will be to speak to their specific pain points
Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort to invest more in building features and tools that will improve the overall experience for Reels users. What’s happening. The pause on bonus payouts will affect Reels creators who have
Opinions expressed by Entrepreneur contributors are their own. If you’re passionate about a particular subject where you have niche knowledge, you’re undoubtedly interested in dipping your toes into the creator economy trend. The thought of garnering millions of views may seem daunting — and it is — but the truth is that you don’t need
Opinions expressed by Entrepreneur contributors are their own. There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically is ignored by other departments, which does nothing to ease the strain felt by your trade marketing team. Fact: Your trade marketing team has to
Opinions expressed by Entrepreneur contributors are their own. Looking to build your personal brand, but struggling with the time commitment required to write a LinkedIn post or, even worse, a lengthy thought leadership article? You are not alone. A fellow entrepreneur recently said to me: “I would rather have another C-section than sit down and
Opinions expressed by Entrepreneur contributors are their own. For many years, LinkedIn seemed like a stuffy old uncle when compared to his flashy social media counterparts, Instagram and Facebook. While this platform intended to serve as a networking nirvana for professionals, the user experience of LinkedIn felt formulaic. Historically, LinkedIn did not offer the autonomy
From coaches to trademarks, seven founders sat down with Jessica Abo to share the best investment they made before they started their business. 1. Sharri Harmel, Editor-in-Chief, Extraordinary Women Magazine “The Extraordinary Women Magazine is a magazine focused on helping women create fantastic next chapters. The best investment I ever made was truly an investment
In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts I have ever made on LinkedIn. I have made the decision to leave Microsoft to take the next step in my career.” Enter Kya Sainsbury-Carter.
Opinions expressed by Entrepreneur contributors are their own. Social technology and advertising giants celebrate heritage and history observances and make other public commitments to anti-racism, but I’ve seen first-hand just how performative all of this is at its core. The executive leaders of platforms like LinkedIn, Meta (Instagram) and ByteDance (TikTok) fail to uphold the
Opinions expressed by Entrepreneur contributors are their own. Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 Act! customer relationship management study, SMB owners
Opinions expressed by Entrepreneur contributors are their own. There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on location, availability, and most commonly, referrals. But unless you live in a small town, there’s a good chance this is no longer the case.
Opinions expressed by Entrepreneur contributors are their own. More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the most lucrative marketing channels, with an average
Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November, and now it is officially live both on desktop and mobile search. What it looks like. Here is a screenshot of the new
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. HubSpot, the customer relationship management
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else in the world, ChatGPT has also
Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a 14-day period. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m. ET on February 21. This
Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The marketing industry is not immune to this digital transformation, with leading brands starting to embrace the opportunities the technology brings. Gaining a better understanding of customer behavior is one of the core
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that big data has changed the world. Capturing and processing information at scale have impacted every sphere of our lives, including health, wealth, business and leisure activities. Advertising is no exception, and marketers continue to discover how data empowers them to rethink promotional strategies.