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Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying:  “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than
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It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has previously told us that one-third of preview users were new to Bing and that Bing passed 100 million daily active users following the new Bing preview. Elsewhere, Similarweb
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Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit financially by focusing beyond just one-and-done purchases. Instead, they want repeat purchases from engaged customers. To entice customers to make more purchases, marketers may choose from two
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Opinions expressed by Entrepreneur contributors are their own. LinkedIn is undoubtedly the most popular and trusted platform for organic lead generation, and that’s not without reason! Here are some facts that prove why you should prioritize marketing on LinkedIn: With such colossal numbers, it’s no surprise that most businesses are flocking to LinkedIn for B2B
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Opinions expressed by Entrepreneur contributors are their own. Today’s digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows businesses to develop customer insights, optimize campaigns, track performance metrics and create targeted strategies. With first-party data in hand, small business owners have access to
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Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. Duane Brown, CEO &
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ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1.  I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web
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Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured
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Opinions expressed by Entrepreneur contributors are their own. Recent developments in generative AI have made it possible to create original content quickly and cost-effectively. Products like ChatGPT, GitHub Copilot and their underlying AI models, such as Stable Diffusion, DALL-E 2 and GPT-3, are bringing technology into a realm once thought to be reserved for humans.
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Opinions expressed by Entrepreneur contributors are their own. Let’s face it, networking can be a daunting aspect of the marketing journey. It’s like speed dating for business, but instead of finding a soulmate, you’re seeking clients, partners, referrals and mentors. You know you should do it, but it’s hard to get the ball rolling. But
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Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In today’s fast-paced world, attention is a scarce resource. However, as we navigate the innovations of 2023, it is evident that it’s not merely about the duration of content consumption, but more about the timing of
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Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to save them valuable time at work. I, for one, use ChatGPT to help me and my sales team create winning sales scripts. Many sales teams have
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Opinions expressed by Entrepreneur contributors are their own. Brand experience is a cornerstone of business, especially for those with a brick-and-mortar presence. Without a strong and consistent brand experience, it would be difficult to attract customers. So what are the individual building blocks of brand experience? Let’s zoom out for a moment to consider what
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