The path to personalization: A roadmap for marketers by Edna Chavira

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Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers?

Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences. You’ll:

  • Learn how to break down data silos and achieve customer-focused data quality with automated data ingestion and quality functions
  • Discover the power of dynamic segmentation that reflects real-time aggregations, moving beyond simplified, product-centric segments
  • Understand how to shift from single-channel optimization to full customer value optimization, enhancing lifetime value through journey optimization and measurement

Don’t miss this opportunity to unlock the potential of your CDP and deliver personalized experiences that drive revenue! RSVP for The Personalization Framework: Building Blocks for Exceptional Customer Experiences.

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About the author

Edna Chavira

Edna Chavira is the Senior Director of Marketing Services at Third Door Media. She has over 20 years of experience helping B2B companies generate leads and acquire customers.

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