LinkedIn shrinks link previews for organic posts

LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content.

Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more users and brands to pay for sponsored posts to retain larger link previews.

Why we care. The change incentivizes advertisers to pay to promote posts to get more visibility with larger link previews.

Driving the news. As part of this “feed simplification” update announced months ago, LinkedIn is making preview images significantly smaller for organic posts with third-party links.

  • Sponsored posts will still display larger preview images from 360 x 640 pixels up to 2430 x 4320 pixels.
Organic To Sponsored Linkedin
  • The smaller organic previews are meant to “help members stay on LinkedIn and engage with unique commentary.”
Sponsored To Organic Linkedin

What they’re saying. “When an organic post becomes a Sponsored Content ad, the small thumbnail preview image shown in the organic post is converted to an image with a minimum of 360 x 640 pixels and a maximum of 2430 x 4320 pixels,” per LinkedIn.

The other side. Some criticize the move as penalizing professionals who don’t have time for constant original posting and rely on sharing third-party content.

The bottom line. Brands and individuals looking for maximum engagement from shared links on LinkedIn may increasingly need to pay for sponsored posts.

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About the author

Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.

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