Branding

Canva acquires UK-founded design platform Affinity

Canva acquires UK-founded design platform Affinity

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


Canva, an online graphic design platform, has acquired Affinity, the award-winning creative software suite for professional photo editing, illustration, graphic design and page layout.

The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools. While the last decade has seen rapid growth for Canva amongst the 99% of knowledge workers without design training, the integration of Affinity’s professional design software now unlocks the full spectrum of designers at every level and stage of the design journey.

As visual communication becomes the status quo in teams and organizations around the world, the acquisition also accelerates Canva’s enterprise ambitions, unlocking a future where professional designers can craft designs and templates with Affinity to scale across organizations with Canva.

Canva co-founder and COO, Cliff Obrecht, said: “Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core to the future of our business.

“From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology and we’re delighted to welcome them to Canva as we enter our next phase together.” 

Empowering professional designers
Affinity stemmed from a vision to empower designers to produce high quality content in an effective and affordable way. In 10 years, the Affinity suite of creative products has become beloved and renowned for delivering powerful experiences for professional designers. This includes offering extremely fast and highly responsive tools which deliver on all the photo and vector editing tasks required by professionals.

Today, more than three million users around the world use Affinity to create everything from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines and much more.

Designed for the latest hardware and packed with features to simplify real-life professional workflows, Affinity’s all-inclusive photo editing, graphic design and desktop publishing products serve as a powerful, cost effective and subscription-free solution for photographers and designers requiring versatility and precision.

Their core products – Affinity Designer, Affinity Photo and Affinity Publisher – have been lauded for their lightning-fast performance and seamless cross-platform compatibility across macOS, Windows and iPadOS. To date, Affinity has won a number of industry awards, including an Apple Design Award, Apple App of the Year for Mac and iPad and the Microsoft Application Developer of the Year. 

Canva’s growth surge continues
Now entering its second decade, Canva has pioneered the model for simple and effective design and is now used by more than 175 million people across 190 countries and in more than 100 languages. As visual communication becomes an imperative for every kind of industry and organization, the last few years has seen Canva make significant strides in this arena, bolstered by the introduction of Canva’s Visual Suite in September 2022.

Since then, the company has added more than 90 million new users, experiencing nine years’ worth of growth in just 18 months. The acquisition of Affinity will increase Canva’s offering of design tools by expanding into the professional design market.

Canva will continue to invest in the Affinity suite to ensure it not only meets the needs of professional designers, but also enhances their experiences and empowers them to do their best work. Together, Canva and Affinity will be a powerhouse combination built to supercharge the goals of every type of designer.

Ashley Hewson, CEO of Affinity, said: “Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish.

“We’ve worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable. Canva’s commitment to empowering everyone to create aligns perfectly with those values. We couldn’t be more excited about becoming part of the Canva family and can’t wait to see what we will achieve together.”

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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