SEO

Microsoft Ads expands Copilot to more advertisers

Microsoft Ads expanded its Copilot trial to a larger set of advertisers.

The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability.

First spotted. The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. He reported seeing the tool within Bing Ads and shared a screenshot on X:

Microsoft Copilot

What is Copilot? Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions.

How it works. A user describe the content needed, like an image, and Copilot generates suggestions based on the description.

Why we care. Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. This functionality should also be more efficient than using stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform.

What has Microsoft said? Last September, Kya Sainsbury-Carter, VP Global Partner & Retail Media, Microsoft Advertising, said in a statement:

  • “With Copilot in the Microsoft Advertising Platform, Compare & Decide Ads, and new Chat Ads partners, we are making progress in this new era of generative AI.”
  • “Generative AI represents a massive opportunity for all. It creates new value with real purpose. It creates opportunities for advertisers, drives traffic for publishers, and delights consumers. The era of AI is here, and we’re just getting started.”

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Deep dive. Read our article on the latest Microsoft Copilot updates for more information on its latest features and capabilities.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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