Shop with Google AI launches for select users

Shop with Google AI is now available to select users.

The feature enables consumers to generate AI images of products they’re searching – for example “red dress”. Then, they can pick the image they like best, and Google will serve them similar-looking products.

Why we care. This new shopping experience is a chance for brands to reach high-value consumers. To make the most of it, ensure your product images are high-quality and optimized.

First spotted. The rollout of Shop with Google AI was first flagged on X by Digital Marketing Lead Shameem Adhikarath. He posted:

Tried and Tested. Search Engine Land’s Contributing Editor Barry Schwartz tested the new feature for Search Engine Roundtable. He noted: “I cannot see it unless I am logged into my personal Gmail account which is opted into SGE, on the Google Search app on iOS.”

Schwartz commented that Shop with Google AI worked effectively when simple prompts were entered, such as “blue flower dress”:

Shop With Google Ai 6

However, when Schwartz entered more complex product descriptions, such as  “blue robot dress with dinosaurs”, Google’s generative AI feature wasn’t quite so helpful:

Shop With Google Ai 4

Deep dive. Read Google’s November announcement in full for more information.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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