Microsoft Advertising Network campaigns expand to Facemoji

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app.

Ads are now available in four markets; the U.S., the UK, Canada, and Australia.

What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative tools. It has more than 550 million global downloads, and is available in more than 190 countries and regions for free on Android and iOS. 

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Why we care. This collaboration provides brands with more opportunities to reach larger audiences in these markets, increasing the chances of conversion and a higher return on investment.

First look. Microsoft shared a preview of how ads will be served within the Facemoji platform:


Deep dive. Read Microsoft’s announcement in full for more information.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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