SEO

Google rolls out new Performance Max guide and updates several others

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns.

Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including:

  • Asset Requirements.
  • PMax reporting guide.
  • Campaign-level conversion goals.
  • Asset group signals.
  • Troubleshooting.

Why we care. The updated documentation gives advertisers extra help and guidance, making it easier for them to understand how to optimize, manage, and report on campaigns more effectively.

Getting Started. The Getting Started new guide offers a checklist of concepts and tasks tailored to each of the three Performance Max campaign types:

  • Standard Performance Max campaigns
  • Performance Max campaigns for retail
  • Performance Max campaigns for travel goals

Asset Requirements. This guide outlines the asset requirements for each AssetGroup within a PMax campaign to achieve optimal campaign performance.

PMax reporting guide. This guide outlines the options for reporting on PMax campaigns organized by objective.

Campaign-level conversion goals. Guidance for setting campaign conversion goals for a PMax campaign.

Asset group signals. This information explains the concept of AssetGroupSignal, a signal used to optimize ad serving at the asset group level in PMax.

Troubleshooting. This guide provides troubleshooting steps for addressing issues with your Performance Max campaign if it is not performing as expected. It covers potential problems related to ads, bidding, targeting, conversion tracking, or campaign settings.

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Deep dive. Read Google’s announcement in full for more information.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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