Top 10 SEO expert columns of 2023 on Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape.

What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that were contributed by our fantastic group of Subject Matter Experts.

No surprise, Generative AI was the hottest topic in 2023 and dominates our list – 80% of the columns were either about ChatGPT, Bard or SGE.

Also, I need to give some huge recognition to Tom Demers, who authored 5 of the 10 most popular SEO columns of the year. Unbelievable!

Learn how Google Search Generative Experience could affect your website’s organic traffic in this in-depth analysis. (By Gilad David Maayan. Published Sept. 5.)

The ChatGPT API can help address some of the web interface’s shortcomings. Here’s how to maximize the API for specific SEO use cases. (By Tom Demers. Published March 17.)

Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. (By Tom Demers. Published March 27.)

Yandex isn’t Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase. (By Michael King. Published Jan. 30.)

Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage. (By Zoe Ashbridge. Published March 13.)

A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. (By Tony Hill. Published May 11.)

We tested the top detection tools for AI-generated content. Here’s what they are good and bad at, plus what to expect when using them. (By Tom Demers. Published April 25.)

Don’t miss out on Bard’s strategic advantage in SEO. Here are four ways to maximize Google’s AI chatbot for fine-tuning your SEO strategies. (By Lauren Busby. Published Oct. 23.)

Here’s what to remember when creating prompts, plus examples of SEO-focused ChatGPT prompts for daily work. (By Tom Demers. Published Feb. 24.)

Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes. (By Tom Demers. Published March 2.)

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About the author

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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