Month: December 2023

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that
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Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. What follows are links to the 10 most-read, must-read Search Engine
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The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023.  By March, Search Engine Land had published multiple stories that, in any other year, all could
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Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented
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Google posted an indexing issue with Google Search, saying it is investigating reports of indexing delays for content. Google said this issue is “affecting a small number of sites” and they are “working on identifying the root cause.” What Google wrote. Google posted, “Google is investigating reports about delayed indexing in Google Search that’s affecting
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In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini, is their largest and most advanced with the capability to understand text, code, audio, images, and video. We expect
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The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam.  AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.  Spammy AI content all over the web You don’t need to be
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Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. None (15%) where no SGE is triggered. Image credit: BrightEdge That’s according to new data released
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SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.  The four
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Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed. Earlier this month a report showed Google ranked open
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Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. The agency has coined this capability
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Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads.  Below are key strategies for developing compelling Instagram video ads that translate to returns. 1. Think mobile-first Craft mobile-first Instagram video
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Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement.
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Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget.  This article simplifies the process, offering insights to help you tailor recommendations and negotiate effectively for a stronger page speed strategy. Page speed for enterprise
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Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Over the past several years, Meta has unified Facebook, Instagram and (to a lesser extent) WhatsApp into an integrated ad
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Festive online shoppers are taking
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LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers.  This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective.
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Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns.  1. Google
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Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads (though they are
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X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon. Why we care. Generative AI is now a crucial tool for SEO and
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Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases.  These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Omnicom Media Group (OMG), the
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Google has yet some more rich result and structured data support for its Google Search results that you can leverage – vacation rental rich results. If you have a website that showcases vacation rentals you may want to consider adding this new markup to your listings. “Today, we’re announcing a new and simpler way for
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Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after X’s biggest advertisers – including Disney, Paramount and Sony Pictures –boycotted the Elon Musk-owned platform following his endorsement of an antisemitic conspiracy theory Why we care. Although Threads isn’t serving ads just yet, brands can still grow their
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