Month: November 2023

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences.  Join ActionIQ and Snowplow to learn the value of
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Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. The previous markup previously supported only logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced. What’s new. Google
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YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access
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Sam Altman is returning as CEO, OpenAI announced. It is – perhaps (hopefully?) – the final chapter of a chaotic week that saw Altman ousted as CEO, two interim CEOs announced and nearly every OpenAI threaten to quit and go to Microsoft unless the entire board resigned. The announcement. OpenAI announced the news via an
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Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. However, the app notes that users may still see sponsored places or My AI responses. Why we care. Should ad-free subscriptions gain popularity,
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More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly.  Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that
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Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that
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Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. itsu has appointed TMW Unlimited,
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Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers. These changes include: More frequent alerts. Enhanced insights. Technical error notifications. Why we care. The enhanced notification process is designed to give marketers quicker and more detailed information about ad disapprovals. This grants you additional
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Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research
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In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance.  Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits.
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Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Kaltura, a video experience cloud
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The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail a secret algorithm codenamed “Project Nessie”, which allegedly leveraged deceptive practices to boost consumer prices by more than $1 billion – including deliberately making Amazon search worse. Chairman Jeff Bezos reportedly approved this strategy. Why we care. If
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Research from vshosting~, one of
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