Month: October 2023

Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Ad earnings surged as the platform’s global monthly active users increased by 8% year-on-year to 482 million. The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Why we care. Advertisers interested in diversifying
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Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue marks a significant boost from last quarter’s 3% increase. LinkedIn revenue was also up 8%, with
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About the Author By Duncan MacRae | 24th October 2023 Categories: Advertising, Advertising Technology, Attribution, Automation, Best Practice, Big Data, CMO, Commerce, Content Marketing, CRM, DMWF, Email marketing, Ethical Marketing, Gamification, Influencer Marketing, M-Commerce, Marketing Cloud, Mobile Marketing, Native Advertising, Organic Search, Paid Search, Personalised Marketing, Programmatic, Publishing, Search Marketing, Video & Audio Marketing, Wearables,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an era dominated by social media, businesses find themselves navigating a digital landscape that thrives on meaningful connections and authenticity. While the allure of immediate sales through hard selling techniques may seem tempting, it’s essential
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Opinions expressed by Entrepreneur contributors are their own. If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you think guerrilla marketing isn’t for you and
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global
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Opinions expressed by Entrepreneur contributors are their own. In 2020, larger conferences and gatherings moved from being in person to being held on online forums like in the form of webinars. The popularity of webinars hasn’t slowed down since then — the number of webinars grew by 153.4% in 2020, and by 2025, the number
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Opinions expressed by Entrepreneur contributors are their own. Economic recessions can be daunting for businesses across various industries, but agile new ventures have a unique opportunity to thrive during challenging times. During economic downturns, businesses want to reduce costs while keeping operations going. Any company can be agile and provide value to customers, so it
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Opinions expressed by Entrepreneur contributors are their own. Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to marketers used to high-growth and startup land.
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Opinions expressed by Entrepreneur contributors are their own. As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage each customer. Of course, making the most
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Opinions expressed by Entrepreneur contributors are their own. Economists continue to be on the fence about whether we will see a recession in 2024. As we enter the last quarter of 2023, we are beginning to see a decrease in car and home sales spending as the interest rates increase. Bankrate reported a 0.7% decline
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Opinions expressed by Entrepreneur contributors are their own. If you’re an early-stage tech startup, you’re probably aware that it’s not just established tech companies that need a content strategy. Wherever you are in your business journey, you’ll need a content plan to act as your guiding star when communicating with audiences. As your business scales,
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Opinions expressed by Entrepreneur contributors are their own. In the not-so-distant past, the elusive verification checkmark on social media was an emblem of influence, credibility and hard-earned recognition. To have that blue tick next to your name was akin to a digital knighthood, signifying that you weren’t just anyone — you were someone of note.
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. When we look at celebrated start-up founders, there’s a certain profile which has become the norm. One feature being the Ivy League dropout. But why not celebrate Indian college dropouts too? Secondly, they’re always on some reality
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