Opinions expressed by Entrepreneur contributors are their own. 1.7 billion users can’t be wrong. TikTok‘s short-form video and swipe style has been proven to spark and keep people’s interest. And while the platform is synonymous with fun challenges, dances and lip-syncs, it increasingly represents a powerful platform for professionals to share and consume information. TikTok
Month: July 2023
Barbie, la icónica muñeca que ha conquistado los corazones de millones en todo el mundo durante más de seis décadas, fue creada por la empresaria y cofundadora de Mattel, Ruth Handler. La idea de Barbie surgió mientras Ruth observaba el modo en que su hija disfrutaba jugar con muñecas de papel que representaban a mujeres
While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint.
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company became a major player in the Google Shopping race, so much so that it is now competing against 82% of US advertisers – to put this
Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable,
Opinions expressed by Entrepreneur contributors are their own. OpenAI’s ChatGPT has taken the digital world by storm. With so many use cases and capabilities, it has — in a matter of months — become a go-to for business owners and digital marketers around the world. From content creation to streamlining SEO practices to creating training
Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Why we care. Consumers often feel frustrated and dissatisfied when they
Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes. I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme:
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Social media in today’s day and age is an excellent platform for brands to showcase their unique identity and values. By incorporating their USP and culture into their social media content, businesses can create a powerful and
Sixty-two percent of Americans drink coffee every day, according to the National Coffee Association — but that doesn’t mean any old cup of joe will suffice. Kraft Heinz, which owns the 131-year-old coffee brand Maxwell House, knows that all too well. And it hopes to recapture consumers’ attention with Maxwell’s first product launch in nearly
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your team’s needs can help you succeed in your new role. Transitioning from an SEO professional to manager
Opinions expressed by Entrepreneur contributors are their own. Many business owners have heard of brand storytelling, but they don’t know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect with their story — and that’s
Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel. Barbie was inspired by Ruth’s observation that her daughter enjoyed playing with paper dolls representing adult women. Ruth envisioned a three-dimensional
Opinions expressed by Entrepreneur contributors are their own. Social media platforms have revolutionized how we communicate, connect and share information. From Twitter to Facebook, Instagram to Snapchat, these platforms have become an integral part of our daily lives. While they have undoubtedly brought people together, they have also given rise to new challenges, such as
Opinions expressed by Entrepreneur contributors are their own. These days, when prospective homebuyers or sellers need the expertise of a realtor or agent, they often head straight to Google. And if your agency isn’t popping up in those first-page results, you might find it challenging to earn new clients and stay competitive in your area.
Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future. Based on recent history and other indications from platforms
El cambio de marca o rebranding es una estrategia de marketing esencial que las empresas suelen emprender para revitalizar su imagen, mantenerse relevantes o ampliar su base de clientes. Cuando se ejecuta con éxito, el rebranding puede dar nueva vida a una empresa y fortalecer su posición en el mercado. El domingo 23 de julio,
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The popular social media app used to upload 30-second videos is a hub for trends and their aftermaths. Recently one such trend took the internet by storm, where users live stream themselves acting like “NPCs” or automated
Como emprendedor con varias décadas de experiencia en diversos sectores, incluyendo marketing, finanzas y tecnología, he pasado la mayor parte de mi carrera creando empresas sin la ayuda de tecnologías de inteligencia artificial (IA). Aunque ciertamente conté con la valiosa ayuda de amigos, redes de networking y mentores, no puedo decir que haya tenido a
TikTok rose to fame with its short-form videos during the pandemic, but, like so many platforms hoping to keep their audience’s attention, it’s undergoing some changes. Creators have had LIVE videos, photos, duets and stitches in their toolboxes for some time. Now, they can experiment with text-based content — suited for sharing stories, recipes and
Opinions expressed by Entrepreneur contributors are their own. For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, at least $68 of that stays in
Normandy was the beachhead in 1944. D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it). Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,” to
Opinions expressed by Entrepreneur contributors are their own. Rebranding is an essential marketing strategy businesses often undertake to revitalize their image, stay relevant or expand their customer base. When executed successfully, rebrands can breathe new life into a company and strengthen its position in the market. On Sunday, July 23, Elon Musk tweeted (soon to
Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com In the ever-evolving world of digital marketing, explainer videos have become a valuable tool for simplifying complex ideas. Compelling narratives are at the core of successful explainer videos. Storyboarding can help marketers create videos faster and communicate with the audience
Opinions expressed by Entrepreneur contributors are their own. We’ve all been there. You invest hours into crafting your brand, diligently expanding your audience, yet your revenue isn’t reflecting the time and effort you’ve put into your platform. All major brands utilize partner marketing, which is significant in growing brands and gaining revenues. Partner and affiliate
Opinions expressed by Entrepreneur contributors are their own. As a multi-decade entrepreneur across various sectors — including marketing, finance and technology — I’ve spent most of my career bootstrapping companies without the assistance of artificial intelligence technologies. While I certainly leaned on my invaluable friends, professional network and mentors, I can’t say I ever had
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Pinterest and System1, a specialist
In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “Best SEO Podcast” by Matt Bertram and Chris Burres. Drawing from my leadership experience with companies like Nordstrom, Groupon and GitHub, and my work with diverse consulting clients, I have
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