Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. With Byju’s constantly in the spotlight, and not for any positive reasons, a recent tweet by film maker Hansal Mehta has thrown some more mud their way. Social media is awash with several individuals talking about their
Opinions expressed by Entrepreneur contributors are their own. Sustainability is making waves across the global economy at present. More than a buzzword, it’s a business imperative that aligns with the values of your customers, employees and investors. It’s about future-proofing your business and positively impacting the planet. Simon Kucher’s Global Sustainability Study 2021 shows 65%
Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta. Why
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Every year, June 30th marks World Social Media Day as a way to commemorate the impact this interactive technology has had and continues to have on our day-to-day lives. From Six Degrees launched by Andrew Weinreich in
Opinions expressed by Entrepreneur contributors are their own. There’s a new landscape emerging in the world of PR and marketing. The onset of artificial intelligence (AI) and automated tools is becoming so omnipresent in this space that it could seem daunting to keep up with. The truth is, however, that this is the time to
Opinions expressed by Entrepreneur contributors are their own. In the rapidly evolving realm of digital commerce, forward-thinking ecommerce entrepreneurs continuously seek innovative strategies. The primary aim is to streamline operations, optimize resources and bolster profitability. Amidst the array of tools and strategies available, one concept is steadily establishing itself as a game-changing force in ecommerce:
If you’ve ever found yourself on FinTok, a personal finance-focused community on TikTok, you’ve probably encountered Salary Transparent Street — the account where Gen Z creator Hannah Williams interviews people about their occupations and salaries, making pay more transparent for her 1.2 million followers. Williams became a staunch advocate for pay transparency after she found
The new McDonald’s Grimace shake may look sweet and unsuspecting, but according to TikTok, it bites back. McDonald’s revived its 52-year-old character Grimace in honor of his birthday on June 12 with a limited-time shake and signature meals. Although McDonaldland characters such as Grimace and the Hamburglar haven’t been marketed since the 2000s, Grimace has
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. A new study by digital
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at the
On Monday, an unusual Airbnb listing surfaced. “Barbie’s Malibu DreamHouse” — hosted by “Ken” — will soon be up for grabs (free of charge) for two, one-night stays on July 21 and July 22. The hillside mansion, where walls void of pink are few and far between, is the latest marketing stunt ahead of Greta
Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or have separate “home” and “away” settings on your smart doorbell, you’ve likely benefited from automation. When most people think of automation, they think digital.
Opinions expressed by Entrepreneur contributors are their own. Just over five years ago, digital marketing experts estimated that American consumers see between 4,000 and 10,000 adverts every day. Fast forward to 2023, and assuming that number has increased would be safe. To be successful, businesses need to stand out from their competitors. Establishing thought leadership
While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. An online reputation management platform, Rannkly, has announced the completion of its Seed funding round, raising a total of $185,000. The funding was led by 100x.vc, a venture capital firm, with participation from Riziliant Technologies pvt ltd.
Opinions expressed by Entrepreneur contributors are their own. As a head of a PR agency, I’m often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly for them, sometimes I decline or suggest they push their plans back a bit. The reason is that I firmly believe PR
Con la aparición de la tecnología de inteligencia artificial (IA), ChatGPT ha representado un cambio de juego en el mundo del SEO. Si bien las técnicas tradicionales tienen sus beneficios, ChatGPT ofrece un enfoque único para la optimización de contenidos en motores de búsqueda que puede ayudar a las empresas a alcanzar sus objetivos más
Opinions expressed by Entrepreneur contributors are their own. Nathan Chan is the CEO and publisher of Foundr, a media and education company for young, aspiring, and novice entrepreneurs. He’s had the pleasure of interviewing rock-star business leaders to find out what it takes to become a successful entrepreneur. In the following excerpt from The Ultimate
Opinions expressed by Entrepreneur contributors are their own. With the rise of AI technology, ChatGPT has emerged as a game-changer in the world of SEO. While traditional SEO techniques have their benefits, ChatGPT offers a unique approach to search engine optimization that can help businesses achieve their goals faster. In this article, we’ll explore the
Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke. Unlocking high-impact, low-cost campaigns The four variables marketers need to look
IRL (short for “In Real Life”) had big plans for the future of social network messaging. The concept hinged on the idea that IRL would facilitate more in-person meetups and events through shared calendars, polls, public community pages, and more. In June 2021, nearly two years after launching, IRL announced 400% growth over a 15-month
¿Quieres volverte viral en redes sociales? LinkedIn tiene un mensaje para ti: prueba eso en otro lugar. “Cuando algo se vuelve viral en LinkedIn, generalmente es una señal de que necesitamos investigarlo, porque eso no es algo que celebramos internamente”, dice Dan Roth, editor en jefe de LinkedIn. Entonces, ¿qué es lo que se celebra?
Want to go viral on social media? LinkedIn has a message for you: Try that somewhere else. “When things go viral on LinkedIn, usually that’s a sign to us that we need to look into this, because that’s not celebrated internally,” says Dan Roth, LinkedIn’s editor in chief. So what is celebrated? That answer has
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Google Pixel has announced a
One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize
We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly.
Opinions expressed by Entrepreneur contributors are their own. As the co-founder and CEO of Propel PRM, a public relations management (PRM) platform, I have had firsthand the transformative impact of AI-driven technology on the PR industry. Indeed, one of the most exciting developments in the past few months has been the rise of generative AI
Opinions expressed by Entrepreneur contributors are their own. As social media has advanced, it has led to an unauthentic depiction of life online. Filtered photos, meticulously crafted captions and the constant need to impress have left many yearning for something more real online. There is an increasing desire for sincere bonding and less staged experiences
Opinions expressed by Entrepreneur contributors are their own. To drive profitable engagement, you need to understand audience needs and craft effective content strategies. This guide will empower you to create relevant, engaging content aligned with customer intentions, analyze user behavior and leverage data-driven insights to foster strong connections and drive growth throughout the buyer journey
Opinions expressed by Entrepreneur contributors are their own. Scroll through Instagram or TikTok today, and there’s a good chance you’ll see an influencer promoting a brand. And if you don’t recognize the person talking, just ask a nearby Gen Z who they are. Influencer marketing is only getting bigger Influencer marketing works because of the