Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Six huge, pumped up bodyguards in black attire are escorting a 26-year-old to his suite after a meet and greet session with his fans at a plush Delhi hotel in Connaught Place. The 500+ fans who gathered
Month: May 2023
Opinions expressed by Entrepreneur contributors are their own. Online reviews are crucial, even for new businesses in entirely new market categories. In fact, reviews may be more important for you because you have to prove two things to potential buyers: That you can actually solve their problem That your company is good to work with
Opinions expressed by Entrepreneur contributors are their own. With the world becoming more hyperconnected following the mainstream adoption of the online ecosystem, more brands are struggling than ever before to connect with their customers. Changing economic conditions, a shifting consumer perspective and evolving technology have driven a wedge between brands and their target audience. The
Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending
Want to learn how to harness the power of Instagram to skyrocket your business? Join us for an exclusive webinar featuring Kim Walsh Phillips, founder and CEO of Power professionals, a business coaching company and author of The Ultimate Guide to Instagram, 2nd Edition. Kim’s social media journey began with a mere 352 followers, but
Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it aims to reintroduce the human touch into
Opinions expressed by Entrepreneur contributors are their own. If you’re a marketer, advertiser or any other related position, pop-ups are one of the many tools at your disposal. They can be very effective at generating conversions and leads by prompting users to take action like signing up for a newsletter or using a coupon code
Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown.
Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained popularity in recent years is geofencing marketing. By using GPS technology to create virtual boundaries around your store, you can reach potential customers in the
Opinions expressed by Entrepreneur contributors are their own. One of the most popular questions from a company hiring a PR agency is what journalist contacts they have and how deep their relationships are. While it’s understandable to think this is important, it’s not the right question to ask a PR person. Regardless of who they
In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to
Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s a shame because most content marketers (71%) will tell you that content has only become
Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, or the Ferrari horse. These three brands have one thing in common: all benefit from a strong visual identity. Anyone coming across their logo and
En un mundo digital en rápida transformación en donde el contenido atractivo es el alma de las empresas modernas, dominar el arte del marketing de contenidos es crucial para el crecimiento sostenible y el éxito. El poder del contenido persuasivo radica en su capacidad para cautivar a los clientes potenciales y amplificar la presencia de
Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals
Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them. 1. Affiliate marketing is dead
Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? The answer is strategic digital branding.
Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on brand equity as the deciding factor in consumer decision-making. With 81% of consumers needing to trust a brand before purchasing, it’s clear that startups must prioritize brand equity
Google opened access to its new Search Generative Experience and today – and our own Barry Schwartz is one of the first to gain access. Although he had to head offline for the holiday of Shavuot, he was able to share several tweets with images from his early testing. I’ve compiled most of those in
If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to building trust, removing doubt and increasing your chances of getting a “yes” from a prospect. Unfortunately, when you first pursue a new career direction, you won’t have any clients to provide these testimonials.
Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously relied on in-person focus groups and interviews for qualitative research moved their work online, accelerating industry innovation. Areas like participant recruitment, insight communities, emotional intelligence (AI and
The “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to
Opinions expressed by Entrepreneur contributors are their own. As your small business works through the first quarter, you may be looking at previous strategies and methods to see which were successful and which will be left in 2022. That’s how most businesses start the year off, right? However, this year, there are a few more
Shawn Rubel, CEO of international creative marketplace Vecteezy, has always considered himself a creative person. Rubel’s passion for design led him to study visual arts in college, then join a small agency where he worked as a web developer and graphic designer. It was while working there in 2007 that he launched a side hustle
Opinions expressed by Entrepreneur contributors are their own. Right now, there’s a lot of business talk about how artificial intelligence is going to replace some functions, including sales. I believe that is both accurate and inaccurate. If you or your salesforce use scripts as a starting point for making sales, for example, then absolutely that
Opinions expressed by Entrepreneur contributors are their own. With today’s challenging economy crushing marketing budgets, marketers are under unbelievable pressure to produce results with fewer resources and smaller teams. Good business requires good marketing, yet nearly half of CMOs said their companies plan to spend less on marketing in 2023 despite over 70% of B2B
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. The latest report from iResearch
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they
Opinions expressed by Entrepreneur contributors are their own. Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, why add new languages to your strategy
Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to
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