Month: April 2023

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Opinions expressed by Entrepreneur contributors are their own. By now, you’ve undoubtedly heard the buzz surrounding ChatGPT. Powered by artificial intelligence (AI), this tool is capable of producing written content that’s similar to, if not virtually indistinguishable from human writing. Naturally, that’s elicited concerns about plagiarism in classroom and college settings. But others are optimistic

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, a one-size-fits-all approach just doesn’t cut it anymore. Luckily, and as my CTO at the Strategic Advisor Board always says, “With big data and advanced analytics, businesses can create customized experiences tailored to each customer’s unique needs and preferences.” This personal touch

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that connects you with your target audience and helps you achieve your business goals. But it’s important to note that marketing isn’t just about promoting

Opinions expressed by Entrepreneur contributors are their own. Maintaining and developing a strong personal brand is one of the most essential elements of any online presence. As an entrepreneur, one of the most important things you can do is to create and maintain a cohesive, engaging personal brand. A solid online presence has become increasingly

Opinions expressed by Entrepreneur contributors are their own. Once you understand the power of personal branding, I guarantee you will want to leverage it to propel your business. Having a strong personal brand can open infinite doors and create opportunities for you. A well-crafted personal brand helps entrepreneurs establish credibility, attracts investors and enables professionals

Opinions expressed by Entrepreneur contributors are their own. Since Fortune 500 companies are the biggest in the United States by revenue, you probably picture them as big, powerful, faceless corporations. We think of artists, on the other hand, as humble bohemians who make just enough to get by on their own. Because it’s all about

La compañía recaudó $2 millones de dólares de capital semilla para ayudar a los creadores a monetizar su contenido más fácilmente al tiempo que permite a las marcas lograr asociaciones con los influencers que mejor se adaptan a sus objetivos. Las campañas de marketing de influencers han visto un aumento significativo, ganando popularidad entre las

Opinions expressed by Entrepreneur contributors are their own. User-generated content (UGC) is a sweeping trend at the intersection of social media, ecommerce and short-form video’s explosive growth. For brands, it’s also a marketing opportunity. Brands want relatable human beings with whom their consumers can identify to create content that promotes their products and values. But

En TikTok, en un momento dado cualquier usuario puede volverse viral por publicar sobre cualquier cosa. Un par de casos reales: los videos de TikTok más vistos de 2022 incluyeron una jirafa gigante de chocolate, un niño pequeño que le recordó a su madre que “Solo soy un bebé”, el regreso de la hibernación de

Opinions expressed by Entrepreneur contributors are their own. No matter the age or size of your business, one thing these days can really make or break your success: your online reputation. Across all industries, public perception of your business, particularly online, has a massive impact on your customer loyalty, growth and revenue. We’re long past

Opinions expressed by Entrepreneur contributors are their own. As the founder of one of the country’s fastest-growing 3D Virtual Tour companies, I’ve dedicated a lot of time to testing all of the leading virtual tour platforms available. There are hundreds of these 3D software on the market, though only a few can produce the quality

Opinions expressed by Entrepreneur contributors are their own. A startup’s brand — both the company and the founders’ brands — plays an important role in shaping how investors perceive their business and, ultimately, how much they are willing to invest. Building a strong brand for the startup and founder, can help differentiate a company, emphasize

Words do more than convey information — they can also motivate and inspire people. Jonah Berger, a professor at the Wharton School at the University of Pennsylvania, studies how language can change people’s minds, engage customers, and persuade them to do things you’d like them to do. He sort of like a Word Detective. Berger

Si eres un emprendedor que trabaja en servicios profesionales (piensa: relaciones públicas, consultoría de gestión, redacción de discursos, cabildeo), una de las preguntas eternas a las que te enfrentas es esta: “¿Qué tan detalladas deben de ser mis propuestas?” Por un lado, quieres demostrar que entiendes la situación y dejar ver tu experiencia. Por el

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients. Traditionally, these agencies have operated through a variety of mechanisms that relied on long-term contracts and bundled service packages to deliver results. However, the PR landscape is