Month: March 2023

Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now better at math and logic responses. “Today I wanted to share that we’ve improved Bard’s capabilities in math and logic by incorporating some of the advances we’ve developed in PaLM,” Jack Krawczyk, the Google executive leading up Bard and Google’s
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Social media platforms like TikTok are a breeding ground for new trends. Recently this space has seen a new trauma-related trend gain popularity with over 58 million views. This new trend involves people sharing their experiences of
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Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing. And not all franchise marketing solutions are created equal. Many “canned” marketing programs save time but are built on brand recognition only and will do little
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses
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Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional advertising norms. One such game-changing strategy I’ve adopted is harnessing the power of user-generated content (UGC) to elevate the digital brand presence of clients. But what makes UGC
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JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on
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Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is international marketing important? The first opportunity is simple: More customer opportunities mean more business. Increasing your business borders beyond domestic marketing allows your
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Opinions expressed by Entrepreneur contributors are their own. In the world of higher education, few things can cause greater headaches for administrators than the admissions process. According to research from Common App, the number of college applications has grown by 21.3% between 2019-2020 and 2021-2022 alone, overwhelming admissions departments with an ever-growing number of applications.
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Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey.  Why we care. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. The keys to earning that higher compensation? Seniority, role and the size
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Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Business Insider. John Phillips was becoming a meme. Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga in March Madness. Phillips’ dad was the athletic director at Northwestern, and Phillips had been close with the team, which
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Opinions expressed by Entrepreneur contributors are their own. If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, there are many strategies you can adopt. Here are nine healthcare marketing strategies that can help you attract more patients and increase patient engagement. From leveraging social media to investing
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Opinions expressed by Entrepreneur contributors are their own. Humans have communicated through storytelling for centuries. Aside from sharing information, stories connect communities and create lasting bonds. When digital marketers use storytelling to their advantage, they construct similarly strong bonds between brands and audiences. Focusing on authenticity and emotions during digital storytelling can strengthen those connections.
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Opinions expressed by Entrepreneur contributors are their own. No matter what industry you’re in, everyone can benefit from attending a professional conference. These large, multi-day gatherings are perfect opportunities to attend some seminars, learn a few things about where your industry is going, and perhaps most importantly, network with others in your space. However, if
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Opinions expressed by Entrepreneur contributors are their own. Social media has become an integral part of marketing strategies for most companies. However, despite its popularity, Twitter is often overlooked by companies in their marketing efforts. This is surprising, considering Twitter’s unique strengths and capabilities that can help companies reach and engage with their target audience.
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Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs. Card view for image assets: Image assets can now
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Opinions expressed by Entrepreneur contributors are their own. Living in the heart of Silicon Valley in San Francisco, as a minority woman entrepreneur and small business owner with big ideas, I work with VCs, founders, creators, artists, designers, accelerators and technologists from across the globe. My backyard is made up of overpriced coffee shops, too
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The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details. This survey was conducted by Whitespark and surveyed 44 different
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Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time,
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Opinions expressed by Entrepreneur contributors are their own. Dating apps have undoubtedly revolutionized how people find love and connect with others. 3 in 10 US adults say they have used an online dating service (website or app). The convenience and accessibility of dating apps have made it easier for individuals to meet potential partners, but
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