Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now better at math and logic responses. “Today I wanted to share that we’ve improved Bard’s capabilities in math and logic by incorporating some of the advances we’ve developed in PaLM,” Jack Krawczyk, the Google executive leading up Bard and Google’s
Month: March 2023
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Social media platforms like TikTok are a breeding ground for new trends. Recently this space has seen a new trauma-related trend gain popularity with over 58 million views. This new trend involves people sharing their experiences of
Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing. And not all franchise marketing solutions are created equal. Many “canned” marketing programs save time but are built on brand recognition only and will do little
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses
In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing strategy can be. By having a distinct personality, your brand becomes more memorable and recognizable, making it easier for customers to choose your
Joining a mastermind group can be the key to growing your business. They offer peer support, an opportunity to exchange ideas and much needed accountability. They can also be a complete waste of time and money if you choose the wrong group. And with some of them costing over one hundred thousand dollars per year,
Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional advertising norms. One such game-changing strategy I’ve adopted is harnessing the power of user-generated content (UGC) to elevate the digital brand presence of clients. But what makes UGC
In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions. Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than
Opinions expressed by Entrepreneur contributors are their own. April Fools’ Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world’s biggest brands have embraced the April Fools’ spirit in a bid to connect with their markets. April Fools’ Day also offers excellent opportunities for small
JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on
Opinions expressed by Entrepreneur contributors are their own. Have you ever experienced the magic of Disney World? The entire concept of this beloved theme park is based on Walt Disney‘s famous words, “If you can dream it, you can do it.” Similarly, entrepreneurship is all about pursuing a dream, solving a problem and changing the
Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is international marketing important? The first opportunity is simple: More customer opportunities mean more business. Increasing your business borders beyond domestic marketing allows your
Opinions expressed by Entrepreneur contributors are their own. In the world of higher education, few things can cause greater headaches for administrators than the admissions process. According to research from Common App, the number of college applications has grown by 21.3% between 2019-2020 and 2021-2022 alone, overwhelming admissions departments with an ever-growing number of applications.
Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. The keys to earning that higher compensation? Seniority, role and the size
Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Business Insider. John Phillips was becoming a meme. Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga in March Madness. Phillips’ dad was the athletic director at Northwestern, and Phillips had been close with the team, which
Opinions expressed by Entrepreneur contributors are their own. Both Google and Bing have had momentary setbacks in the rolling out of AI-powered search, but the writing is clearly on the wall. A seismic shift is coming to how we conduct online searches, and it’s going to throw all the old rules about SEO to the
When I first started my business I spent two weeks cold emailing members of the Brooklyn Chamber of Commerce. I lived in Brooklyn, so I thought it would be a great opportunity to quickly get some local clients. I got two responses. One person booked me for a small project. And by small, I mean
Opinions expressed by Entrepreneur contributors are their own. Walking away from a company that generated an estimated $80 million took a great deal of faith and conviction. But Chris Do knew needed to step into The Futur to complete his 1 Billion Mission. “I’m going to put the big goal in front and not the
Opinions expressed by Entrepreneur contributors are their own. If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, there are many strategies you can adopt. Here are nine healthcare marketing strategies that can help you attract more patients and increase patient engagement. From leveraging social media to investing
Google is rolling out a number of features to help search better and more easily verify the information they are looking at within the search results. “International Fact-Checking Day on April 2,” Google wrote, and as to prepare for the day, Google has launched perspectives, about this author and expanded other verification features in this
Opinions expressed by Entrepreneur contributors are their own. The internet is good at cataloging things — but it had a blind spot for creators. That’s something Evan Britton noticed back in 2012. He thought about how, if someone achieves news-making status, they’ll get a Wikipedia page. If they appear briefly in a movie, they’ll be
Opinions expressed by Entrepreneur contributors are their own. Humans have communicated through storytelling for centuries. Aside from sharing information, stories connect communities and create lasting bonds. When digital marketers use storytelling to their advantage, they construct similarly strong bonds between brands and audiences. Focusing on authenticity and emotions during digital storytelling can strengthen those connections.
Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence is all the creator economy seems to be talking about these days — including my team. At a recent company-wide event, I was inevitably hit with questions and ideas from team members who wanted to discuss what the future would look like now that language
Opinions expressed by Entrepreneur contributors are their own. No matter what industry you’re in, everyone can benefit from attending a professional conference. These large, multi-day gatherings are perfect opportunities to attend some seminars, learn a few things about where your industry is going, and perhaps most importantly, network with others in your space. However, if
Opinions expressed by Entrepreneur contributors are their own. Social media has become an integral part of marketing strategies for most companies. However, despite its popularity, Twitter is often overlooked by companies in their marketing efforts. This is surprising, considering Twitter’s unique strengths and capabilities that can help companies reach and engage with their target audience.
Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs. Card view for image assets: Image assets can now
Opinions expressed by Entrepreneur contributors are their own. Living in the heart of Silicon Valley in San Francisco, as a minority woman entrepreneur and small business owner with big ideas, I work with VCs, founders, creators, artists, designers, accelerators and technologists from across the globe. My backyard is made up of overpriced coffee shops, too
The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details. This survey was conducted by Whitespark and surveyed 44 different
Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time,
Opinions expressed by Entrepreneur contributors are their own. Dating apps have undoubtedly revolutionized how people find love and connect with others. 3 in 10 US adults say they have used an online dating service (website or app). The convenience and accessibility of dating apps have made it easier for individuals to meet potential partners, but
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