Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than
Month: March 2023
Opinions expressed by Entrepreneur contributors are their own. As social media continues to rapidly evolve, the pressure on founders to ensure they have an active and growing community for their business can often feel all-consuming. In fact, online purchases via social media platforms are predicted to reach a staggering 2.9 trillion U.S. dollars by 2026,
It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has previously told us that one-third of preview users were new to Bing and that Bing passed 100 million daily active users following the new Bing preview. Elsewhere, Similarweb
Opinions expressed by Entrepreneur contributors are their own. News of slowing revenue growth and layoffs in almost every sector currently dominate the headlines in all the places we consume media. Coupled with the inverted yield curve we saw in November, typically a harbinger of a global recession, it’s no wonder we feel stressed. What can
Half-asleep on my commute home from work, the train jostled and dislodged in my brain an idea for a middle-grade reader book. I thought it would be fun to write (and fun for kids to read), so as soon as I got home, I ran straight to my computer and got right down to…doing nothing.
Major League Baseball (MLB) superstar Shohei Ohtani struck out his fellow Angels teammate Mike Trout in the bottom of the 9th inning Tuesday night to give Japan the 2023 World Baseball Classic win over Team USA. The pitching (and hitting) sensation also won the tournament’s MVP award, but it isn’t the only title Ohtani won
Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit financially by focusing beyond just one-and-done purchases. Instead, they want repeat purchases from engaged customers. To entice customers to make more purchases, marketers may choose from two
Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a new limitation has been introduced for the number of
Opinions expressed by Entrepreneur contributors are their own. LinkedIn is undoubtedly the most popular and trusted platform for organic lead generation, and that’s not without reason! Here are some facts that prove why you should prioritize marketing on LinkedIn: With such colossal numbers, it’s no surprise that most businesses are flocking to LinkedIn for B2B
Opinions expressed by Entrepreneur contributors are their own. As technology evolves, so too does the world of ecommerce. The growth of online shopping in recent years has led to a rapidly changing landscape for businesses and customers alike. The impact of this shift is far-reaching, with changes not just to how we shop but also
Opinions expressed by Entrepreneur contributors are their own. Today’s digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows businesses to develop customer insights, optimize campaigns, track performance metrics and create targeted strategies. With first-party data in hand, small business owners have access to
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. Duane Brown, CEO &
Opinions expressed by Entrepreneur contributors are their own. One of the biggest business shifts in the last few years has been an internal focus on “customer experience,” or CX. While the idea of the customer experience isn’t new — the customer journey has long been a benchmark for business success — its implementation has seen
Opinions expressed by Entrepreneur contributors are their own. Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for failure, including money running out, bad partnerships, ineffective marketing, not being an expert
Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a week ago and now it seems to be here. What it looks like. Here is
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web
Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured
Opinions expressed by Entrepreneur contributors are their own. Recent developments in generative AI have made it possible to create original content quickly and cost-effectively. Products like ChatGPT, GitHub Copilot and their underlying AI models, such as Stable Diffusion, DALL-E 2 and GPT-3, are bringing technology into a realm once thought to be reserved for humans.
Opinions expressed by Entrepreneur contributors are their own. Let’s face it, networking can be a daunting aspect of the marketing journey. It’s like speed dating for business, but instead of finding a soulmate, you’re seeking clients, partners, referrals and mentors. You know you should do it, but it’s hard to get the ball rolling. But
Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access
Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this crowd may not be your best bet to gaining customer trust and popularity, especially as a startup. What you need to focus on instead is earned media.
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In today’s fast-paced world, attention is a scarce resource. However, as we navigate the innovations of 2023, it is evident that it’s not merely about the duration of content consumption, but more about the timing of
Aliza Licht is the founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. She sat down with Jessica Abo to talk about her new book and the importance of shaping your own narrative. Jessica Abo: Aliza, walk us through the journey that you have
Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to save them valuable time at work. I, for one, use ChatGPT to help me and my sales team create winning sales scripts. Many sales teams have
Opinions expressed by Entrepreneur contributors are their own. Nowadays, it seems like you can’t start a business without having a social media presence. Indeed, 77% of marketers feel that social media marketing is an effective practice for their business. While that’s all well and good for the company as a whole, there is no denying
Customer growth increased Semrush’s full-year revenue by 35% in 2022 to $254.3 million, up from 188.0 million in 2021. Semrush expects to break even or show a small profit in 2023. It lost $33.8 million in 2022. The company is financially strong; cash and short-term investments totaled $237.5 million at the end of 2022. Customers.
Opinions expressed by Entrepreneur contributors are their own. Brand experience is a cornerstone of business, especially for those with a brick-and-mortar presence. Without a strong and consistent brand experience, it would be difficult to attract customers. So what are the individual building blocks of brand experience? Let’s zoom out for a moment to consider what
By now most entrepreneurs know LinkedIn provides the perfect opportunity to build your brand and revenue. Unfortunately there are a few common – and costly – errors that can prevent you from getting the most out of the platform. To make matters worse, they can scare your potential clients away; even if you’re fully qualified
Opinions expressed by Entrepreneur contributors are their own. The average millennial views a staggering 20-30 memes every day, so it’s unsurprising that companies quickly got into the mix. As more brands use memes to connect with customers, a new business case is on the rise: memes are a valuable and underutilized way for companies to
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft Advertising expects to maintain stable performance.
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