Month: February 2023

Opinions expressed by Entrepreneur contributors are their own. Since Google Search first launched in 1998, there didn’t appear to be much change in the search engine landscape. Users typed in their query and were presented with a list of blue links. But now, the two largest search engines, Google and Bing, are making major changes

Opinions expressed by Entrepreneur contributors are their own. When launching an app, ensure you are testing its monetization well. Only well-tested products and apps will give you the boost you need to scale your revenue. Apart from updating app features and overall UI, it’s essential to focus on the app’s money-making spot – the paywall.

Opinions expressed by Entrepreneur contributors are their own. The concept of influencer marketing has been around for a while, but it has traditionally been focused on celebrities and individuals with large followings. However, the rise of micro-influencers has changed the game. With a small but dedicated following, these individuals are considered experts in their respective

Opinions expressed by Entrepreneur contributors are their own. It’s no secret today that entrepreneurs are writing and publishing non-fiction books to market themselves and their brands and businesses. As an entrepreneur, it increases your authority and credibility, helps you reach new clients, gain speaking engagements and much more. Books have become the business cards of

Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are changing. Although spending has remained strong through inflation, 90% of respondents to a survey conducted by Wildfire say they were more interested in discounts, coupons and incentives.

Opinions expressed by Entrepreneur contributors are their own. Building a good relationship with a client, built on mutual trust and respect, can take a long time. However, there are ways to kickstart the process and create a rapport far more quickly. That rapport can then be the foundation on which your years-long working relationship is

Opinions expressed by Entrepreneur contributors are their own. Ecommerce keeps getting more and more relevant to consumers’ day-to-day lives and is an increasingly essential component of corporate growth strategies. By 2026, Shopify predicts, global internet-fueled sales will exceed $8 trillion. That’s a more than 50% bump from 2021 figures, and no one quite knows where

Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I’ve gotten good at spotting common mistakes among well-intentioned clients looking for broader publicity. Executives come to PR firms looking for a magic bullet that will land them exposure. Little do they know that without these crucial steps,

Opinions expressed by Entrepreneur contributors are their own. Too many business owners and marketers expect their copy to click and convert, but only a few know how to get past the click part. When you’re selling something, you can’t fall into the trap of mindlessly writing about your offer without regard to why people don’t

Opinions expressed by Entrepreneur contributors are their own. Inflation has been hitting the economy hard, with governments worldwide attempting to deter it by raising interest rates, which has, in turn, led to big-name companies across all sectors, such as Amazon, Goldman Sachs, and FedEx, to announce mass layoffs to cut their spending. Many of the

We see it, we like it, we want it, we buy it. It looks like Super Bowl commercials may leave an impact on consumers for well over 30 seconds. According to a new study by behavioral research company Veylinx, which analyzed the behavior of 1,610 U.S. consumers pre- and post-Super Bowl LVII, ads shown as

Opinions expressed by Entrepreneur contributors are their own. Small businesses and enterprises might exist in the same industry, but they differ greatly in their needs, resources, and goals. Due to the varied nature of budgets, customer bases and agility levels, it’s best to target one or the other when marketing a new product or service.

Opinions expressed by Entrepreneur contributors are their own. Let’s first state the obvious — selling B2B is far more complex than selling B2C. In B2C, you’re mostly selling to an individual, which means there’s only one decision-maker involved. But in B2B, you’re selling to a business, which means there could be multiple decision-makers involved —

Opinions expressed by Entrepreneur contributors are their own. Toys “R” Us was once a household name, thanks to several innovative practices, including stocking iconic toy brands, utilizing big-name celebrities for promotional events, negotiating lucrative contracts with different toy production companies and developing Geoffrey the Giraffe, who would remain the face of the brand’s advertising campaigns

Opinions expressed by Entrepreneur contributors are their own. Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to