Month: January 2023

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).  This article will discuss the best practices for internally linking pages on ecommerce websites.
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In the fast-paced world of business, staying ahead of the curve is crucial for success. As businesses continue to navigate an increasingly complex and rapidly changing landscape, the ability to effectively communicate with all stakeholders has
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Opinions expressed by Entrepreneur contributors are their own. LinkedIn SEO is not on the minds of most LinkedIn users. SEO (search engine optimization) is something most leave to their website designers. However, this means that most LinkedIn users here in Europe and elsewhere have not optimised their profile for top-level results, but if your competitors
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Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race.  Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have
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Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles
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Opinions expressed by Entrepreneur contributors are their own. The digital transformation of the media landscape has changed how brands connect to consumers. Where audiences were previously limited to a handful of newspapers and broadcast outlets, users can now choose between dozens of traditional and digital publications, social media channels, blogs and vlogs. At the same
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Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, you’re undoubtedly looking for ways to save time, money and effort wherever you can. You’re probably keen on marketing your startup, but that means money to hire copywriters, content strategists, graphics designers and paid ad specialists, among others. And when could you possibly
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Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January 2014. We don’t know the
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Opinions expressed by Entrepreneur contributors are their own. In today’s digital landscape, it’s more important than ever to have effective tools and strategies in place to help you manage your online presence and reach your target audience. Whether you’re a business looking to improve your search engine rankings, a marketer trying to build relationships with
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SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session,
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Opinions expressed by Entrepreneur contributors are their own. By now, most of us have tried playing around with OpenAI’s ChatGPT. After using it, I’m excited—and a bit scared, if I’m being honest — about what the future holds in the age of artificial intelligence. But first, some background … ChatGPT is the first representative of
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Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Courtesy of Yelp Every business owner wants to know the trick to getting great online reviews. The truth is: There isn’t one. Businesses will almost always
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Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most advanced search marketers begrudged this direction since more controls provide good marketers more room to
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Opinions expressed by Entrepreneur contributors are their own. You finally have the freedom and flexibility to start your own service-based, online businesses so you can work as you travel with your family. It’s every travel-loving mompreneur’s dream. But there is one thing standing between you and the ability to work from anywhere in the world:
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Opinions expressed by Entrepreneur contributors are their own. Every business owner, entrepreneur and social influencer understands the importance of branding and marketing for profitability. If you don’t have eyeballs on your business, you aren’t getting traffic and converting consumers into clients. Still, it isn’t only about getting people to look at your ads or website;
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Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes.  Once you have set up and claimed your locations, you will have access to view and edit your Place Cards. This includes: Updating your location
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It doesn’t look like Elon Musk will be getting the keys to the castle anytime soon. Photo by Stuart C. Wilson/Getty Images for Ascot Racecourse // Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue The UK’s Crown Estate has begun court proceedings to sue Twitter for allegedly not paying rent in its London offices.
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