Instagram’s in-app post scheduling tool now available to professional accounts

Instagram has just rolled out its new in-app post-scheduling tool for creators and businesses. The new tool lets you schedule Reels, Photo, and Carousel posts up to 75 days in advance.

How it works. You’ll be able to schedule Reels by:

  • In the creation flow, tap ‘Advanced Settings’ before sharing the post
  • Tap ‘Schedule this post’
  • Select the time and date you want it to go live
  • Tap ‘Schedule’ in the post composer

What Instagram says. Functionally, this doesn’t add anything new as you’ve been able to schedule posts via Creator Studio since 2020. But it could make it easier to manage your content on the go, while the capacity to schedule Reels, in particular, could help you maximize your content performance.

Why we care. Brands and social media advertisers who manage Instagram accounts can now easily schedule posts without having to integrate with third-party tools. This feature is likely to come in handy around the busy holiday season, or as brands and agencies are looking for ways to cut costs.

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Nicole Farley

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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