Marketing News

Using This Color in Your Facebook Ads Could Increase Your Click-Through Rate

Opinions expressed by Entrepreneur contributors are their own.

If you advertise on Facebook, you might sense that the marketplace is becoming more crowded, prospective buyers are warier of offers, and it’s generally more difficult to get people to pay attention. This is for good reason.

I remember when I first started on Facebook in the mid-2010s. I paid between $2 and $5 per lead. Some of my clients paid just under $1 per lead. But according to digital marketing data analytics platform WordStream, the average cost per lead in 2022 is $19.68.

Articles You May Like

Google AI Overviews under fire for giving dangerous and wrong answers
Your guide to Google Analytics 4 attribution
TikTok debuts AI-powered ad automation tools
Google Marketing Live 2024: Everything you need to know
Improving content quality at scale with AI

Leave a Reply

Your email address will not be published. Required fields are marked *