Month: June 2022

Opinions expressed by Entrepreneur contributors are their own. In a world saturated with social media, fast-paced witty material is of the utmost importance. Content creators want to share their advice, messages and entertainment. Businesses, both small and large, want to market their products on promising platforms. However, casual social media users have become privy to
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Opinions expressed by Entrepreneur contributors are their own. Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you guessed it — Facebook ads. But there
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“I think of this as the highlight of my career,” says Tony Jones, Cannes Lions award-winning Group Creative Director. “To not only build a campaign that helped improve a brand’s perception but to grant kids’ wishes for years to come was a really rewarding part of this experience.” Jones is speaking about Operation Santa, a
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Opinions expressed by Entrepreneur contributors are their own. Seeing your brand featured in a top-tier media outlet may seem like an unreachable goal. Even if you believe strongly in your brand (and I hope that you do), mapping out and navigating the journey from obscurity to notability will most likely seem overwhelming when you consider
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Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back to fully in-house; others are finding
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Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach
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Opinions expressed by Entrepreneur contributors are their own. Welcome to the home of creativity. The south of France isn’t just home to some of the most renowned sandy beaches in all of Europe. It’s also home to Pinterest Beach, Amazon Port, and mega-yachts branded by companies such as VaynerMedia and Paramount. These tech giants (and
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We’ve all been there: Whether it’s Black Friday buzz or a cleverly targeted social ad, the allure of a sale can be hard to resist. The promise of massive savings tempts you to hit “buy” on those items you’ve been eyeing — and even on some you haven’t been. Of course, ecommerce giant Amazon is
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Opinions expressed by Entrepreneur contributors are their own. Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has been particularly popular in recent years —
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Some Twitter users realized there was a new feature on the app on Friday: a downvote button, reminiscent of those on other social platforms like Reddit and YouTube. Ahead of the rollout, the Twitter Support account announced Thursday that the downvote button would be available on the web and subsequently on Android and iOS. Users
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Opinions expressed by Entrepreneur contributors are their own. A newly-created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly-competitive market environment, is finding product-market fitting. Affiliate marketing is giving a variety of instruments to reach that goal. And even more: It engages potential
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The experience economy has infiltrated every industry—from online shopping to healthcare, consumers expect a highly interactive, personalized experience in nearly every interaction. And when your business doesn’t deliver, consumers flock to the competition. Shutterstock Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from
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Here are 15 highly effective marketing phrases at both getting you rolling as a marketer, but also at engaging your target audience—resulting in more leads and sales! 1- Imagine life with ____ 2 – We challenge you to find a _____ 3 – All we’re asking is ____ 4 – It’s time for _____ 5
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Opinions expressed by Entrepreneur contributors are their own. Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a resource-draining wasteland, positioning your business as out of touch or, even worse, a pariah to
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Opinions expressed by Entrepreneur contributors are their own. Innovation has always been at the heart of Unilever, from successfully re-inventing soap in the late 19th century to pioneering sustainable living today. Their current innovation agenda is fueled in part by a strong ecosystem of groundbreaking programs that explore growth opportunities beyond their existing portfolio, like
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