Month: June 2022

Opinions expressed by Entrepreneur contributors are their own. Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you guessed it — Facebook ads. But there

Opinions expressed by Entrepreneur contributors are their own. If you have ever been to the beach, chances are you have seen a person with a metal detector searching through the sand for treasure. Perhaps you have even tried it yourself, imagining that you’ll discover a lost diamond, a rare coin or gold bracelet. Just one

Opinions expressed by Entrepreneur contributors are their own. If you want to get lots of buying customers, it is paramount to get lots of traffic to your service or product pages. But this is not usually easy to achieve because there is always strong competition in every niche. However, you can achieve this goal if

“I think of this as the highlight of my career,” says Tony Jones, Cannes Lions award-winning Group Creative Director. “To not only build a campaign that helped improve a brand’s perception but to grant kids’ wishes for years to come was a really rewarding part of this experience.” Jones is speaking about Operation Santa, a

Opinions expressed by Entrepreneur contributors are their own. Seeing your brand featured in a top-tier media outlet may seem like an unreachable goal. Even if you believe strongly in your brand (and I hope that you do), mapping out and navigating the journey from obscurity to notability will most likely seem overwhelming when you consider

Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back to fully in-house; others are finding

Opinions expressed by Entrepreneur contributors are their own. Do you know what your customer wants? Most entrepreneurs would say yes. But I have bad news: Most of them are wrong. jacoblund | Getty Images Here’s the problem: When businesses interact with their customers, they’re often just confirming the things they already know (or think they

Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your ads will reach, it is possible

Opinions expressed by Entrepreneur contributors are their own. It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds to hook your customers before their

Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach

Opinions expressed by Entrepreneur contributors are their own. Welcome to the home of creativity. The south of France isn’t just home to some of the most renowned sandy beaches in all of Europe. It’s also home to Pinterest Beach, Amazon Port, and mega-yachts branded by companies such as VaynerMedia and Paramount. These tech giants (and

We’ve all been there: Whether it’s Black Friday buzz or a cleverly targeted social ad, the allure of a sale can be hard to resist. The promise of massive savings tempts you to hit “buy” on those items you’ve been eyeing — and even on some you haven’t been. Of course, ecommerce giant Amazon is

Opinions expressed by Entrepreneur contributors are their own. Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has been particularly popular in recent years —

How do you approach important and heavy subjects without feeling like you are just shoving information down people’s throats? This is a question many creatives face when building campaigns around health and wellness campaigns, and while there is no easy answer, Giancarlo Rodas, Group Creative Director at Droga5, says that sometimes the stars align on

Opinions expressed by Entrepreneur contributors are their own. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor marketing.

Opinions expressed by Entrepreneur contributors are their own. A newly-created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly-competitive market environment, is finding product-market fitting. Affiliate marketing is giving a variety of instruments to reach that goal. And even more: It engages potential

The experience economy has infiltrated every industry—from online shopping to healthcare, consumers expect a highly interactive, personalized experience in nearly every interaction. And when your business doesn’t deliver, consumers flock to the competition. Shutterstock Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from

When your clients love an idea and at the same time are a little scared by it, you know you are onto something special. So says David Stevanov, Cannes Lions award-winning Creative Director at Saatchi & Saatchi. He and his team were challenged to create a campaign to promote French cinema to non-French audiences who

Opinions expressed by Entrepreneur contributors are their own. Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a resource-draining wasteland, positioning your business as out of touch or, even worse, a pariah to

Opinions expressed by Entrepreneur contributors are their own. Innovation has always been at the heart of Unilever, from successfully re-inventing soap in the late 19th century to pioneering sustainable living today. Their current innovation agenda is fueled in part by a strong ecosystem of groundbreaking programs that explore growth opportunities beyond their existing portfolio, like