Month: March 2022

Opinions expressed by Entrepreneur contributors are their own. Growing up in the relative small bayou city of Houma, Louisiana (Population 33,000), Emma Brooks McAllister always wanted to be involved in the entertainment industry in some way, but she wasn’t expecting to become a content creator. She spent much of her adolesence modeling for brands including
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Opinions expressed by Entrepreneur contributors are their own. The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a c-level executive, family member or some marketeer pitching stories wrote the email. Bad email
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HubSpot – About Us, Our story As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention — in fact, they’d gotten really, really good at ignoring them. From this shift, a company was born:
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Opinions expressed by Entrepreneur contributors are their own. In the simplest terms of economic growth in an area, it comes about in one of two ways: You’re either growing organically or you’re attracting growth from an outside market and bringing it into your market. Three ideas for local economic growth 1. Create new entrepreneurs This one could
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Opinions expressed by Entrepreneur contributors are their own. Great Amazon SEO is one of the most powerful strategies for reaching shoppers on the marketplace. However, SEO on Amazon is very different from SEO on Google. You’ll need a thorough understanding of Amazon’s algorithm to rank your product highly in Amazon search results.   Unfortunately, many Amazon
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. CHILI publish, a creative automation
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Opinions expressed by Entrepreneur contributors are their own. The past two years have been a rollercoaster for businesses reliant on foot traffic, and Covid-19’s constantly-shifting forms has made seeing a true end of it an uncertainty. According to McKinsey, endemicity (meaning that we’re essentially stuck with it) remains the most likely scenario, with society learning
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Was the meta description for this article written by Google? Or a human editor at Search Engine Land? You can’t tell, can you? That’s how far machine learning has come. Read on the learn the “shocking” truth. Auto-generating content summaries. Earlier this year, Google started automatically generating content summaries for Docs users. Google explains the
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Opinions expressed by Entrepreneur contributors are their own. Sixty years ago, people would cancel their subscriptions to magazines if a particular article or advertisement offended them. Today, participating in “cancel culture” might mean ending a personal relationship, getting someone fired or generating a firestorm of negativity online. A single tweet can end a career—or unleash
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Opinions expressed by Entrepreneur contributors are their own. The pandemic changed the way hundreds of millions of people access goods and services. Online shopping, delivery services and remote work strategies have suddenly become a mandated feature of the modern world. Many marketing, sales and other work processes have required adaptation to accommodate this new reality, and
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Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,” within the Google Shopping tab in Google Search. Google now announced this reward is through the
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Google now lets you link your Google Merchant Center account with your Google Analytics 4 property. Plus, Google added that you can now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” What is new. On February 1st, we reported that Google added auto-tagging to your free Merchant
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Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies. SEO professionals seeking to work with enterprise clients should be adept at technical SEO and require overlapping competencies in related disciplines. But here’s the problem. SEO experts
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