Opinions expressed by Entrepreneur contributors are their own. In 2019 rock band The Who released an album titled, “Who,” 55 years following their debut. They did this despite only having two members left of their original foursome, Pete Townshend and Roger Daltrey — but the Who was always a collection of huge personalities who somehow made it
Month: February 2022
It was 11 years ago today that Google announced an algorithm update that had a massive and far-reaching impact on SEO for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted search rankings for 11.8% of
Opinions expressed by Entrepreneur contributors are their own. Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become a natural extension of your lead
Download HubSpot’s Free Introduction to Email Marketing Guide: https://clickhubspot.com/hev Email marketing is the most efficient and effective way for businesses to communicate with their customers. In this video, we’re walking you through the process of mastering email marketing. Our goal is to help you provide value to your readers with every click. Less spamming, more
“Migration is a burden that we all have with websites,” said SEO industry leader Bruce Clay at SMX Next. “We have to upgrade them periodically. A stale or an out-of-date website deteriorates your rankings in the search engines.” “There are all sorts of reasons to do it — maybe you have an e-commerce platform or
Opinions expressed by Entrepreneur contributors are their own. Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports show that up to 17 percent of all emails sent by marketers never make it to the proposed recipient’s inbox. They either land in the spam folder
Opinions expressed by Entrepreneur contributors are their own. Discounts may get customers through the door, but those same customers are often robbing you of profits then leaving you without their long-term conversion to a lasting customer base. While the temptation to see a spike in short-term revenue is tempting and sometimes seemingly necessary, discounts create
Opinions expressed by Entrepreneur contributors are their own. The number of companies using AI has grown significantly in recent years, from small companies up to giants like Google and Facebook. The rise of AI can be attributed to advancements in machine learning, big data analytics and cloud computing. But there is a lot of misinformation about
Opinions expressed by Entrepreneur contributors are their own. Starting your first website is daunting. Whether it’s an online shop for your business, or just a personal project (mine was a David Letterman review page — admittedly an odd choice for a 12-year-old kid), it comes with a long list of questions. For those looking to
Microsoft made a few announcements this week on the Bing webmaster blog around more software providers adding support for IndexNow leading to millions of sites using IndexNow since its launch in October 2021. Part of these announces have that Duda, All in One WordPress SEO plugin and Rank Math SEO plugin all added IndexNow integration
Opinions expressed by Entrepreneur contributors are their own. For franchisors, acquiring quality leads for their candidate pipeline is a top-tier priority and a line item of every brand’s marketing spend. For more than a decade now, franchise sales portals have become an increasingly popular avenue for prospective franchisees looking to find the right concept. The
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love and understand what we have to offer. But the main challenge in sales is not money or the price but not making our value clear
Learn how to write the best ad copy and how To Use Google Ads with this kit: https://clickhubspot.com/oav The secret to getting the clicks is in the ad copy. But it’s not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your
Do you want to learn how to generate more traffic and sales to a website? My name is Neil Patel and my goal is to teach you one new marketing tactic each day. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/
We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category. Join Grant Simmons, formerly VP of performance marketing at Homes.com (grew organic traffic to over 10M monthly organic sessions), and Kevin Rowe, founder and CEO of PureLinq, who will share
Opinions expressed by Entrepreneur contributors are their own. Social media is primarily a mobile device activity. For brands looking to determine the percentage of eyeballs comparing mobile to desktop, the latest statistics from StatCounter reveal the tale of the tape. Almost 55% of usage occurs on mobile vs. 42.5% on desktops. Hootsuite, a platform for
Opinions expressed by Entrepreneur contributors are their own. Over the years, many companies have rebranded themselves to find greater success with their businesses, while some have failed miserably. Whether you are rebranding or starting from a fresh piece of white paper, the most successful brands have gone “all in.” It’s not unusual for companies to
Opinions expressed by Entrepreneur contributors are their own. Anyone who has spent time around young children knows that one of their favorite words is “why.” Why is the sky blue? Why can’t I have that? Why do I have to go to school? “Why” is an important question to ask no matter how old you are,
In today’s video I’m going to share with you how to get more views on your Instagram Stories. Everyone’s complaining about not getting enough reach on Instagram. But what if I told you that the secret is within Instagram’s Stories. And it’s not just creating Instagram Stories. There’s a specific formula that you need to
Opinions expressed by Entrepreneur contributors are their own. The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them. But marketing is shifting away from salesy, static approaches and towards engaging experiences that benefit customers. As a result,
BrightEdge, an enterprise SEO platform, has acquired technical SEO platform Oncrawl. The terms of the deal were not disclosed. Oncrawl will continue to run as its own company. Both customer bases will soon have access to additional technology without an accompanying price hike. What it means for BrightEdge. This acquisition mirrors the merging of SEO and data
Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model — which is why it’s important to focus on franchisee referrals in your system. Referrals are
Opinions expressed by Entrepreneur contributors are their own. What’s Nike’s symbol? What’s its slogan? Unless you’ve been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a place in the Smithsonian Institution for
Opinions expressed by Entrepreneur contributors are their own. Ever since the world was shocked by Covid-19, the landscape of how we do business and consume content has changed forever. The focus has shifted to the online world in a multitude of ways. Social media, constant talks of a future metaverse, NFTs and cryptocurrency are at the helm of
Opinions expressed by Entrepreneur contributors are their own. While the business world has always required a certain level of adaptability from big and small businesses, it’s become increasingly important to be able to shift not only your approaches, but also your measurements of success. What could have been a huge success 10 or even five years ago, like
Google is notifying Google Merchant Center merchants of a new program called the Shopping experience scorecard. In short, Google is telling these merchants that if they provide an “excellent customer experience” Google will in turn reward those merchants with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,”
Dr. Emily Taylor, known as Dr. Ear Wax to her social media followers, is using social media to educate the public about the importance of hearing health. Loud noise exposure is the reason more than 30 million people suffer from permanent hearing loss. Yet, with the right protection and education, it can be preventable. As
Opinions expressed by Entrepreneur contributors are their own. Because of mediums like social media, digital marketing has evolved. However, we are still at the earlier stages of its development because no one has yet tapped into its true potential. Some businesses have used influencer marketing, but it is an unexplored space with so much to
Takeaways from this episode: Authentic Social Media — Rabia Kamara, who has a degree in marketing, started from scratch one day on her Instagram for Ruby Scoops. She realized she had to tell her own story — and not just share dessert photos — in order to grow her ice cream business. She started becoming
Opinions expressed by Entrepreneur contributors are their own. If there’s anything I’ve learned as a business leader during the pandemic, it’s the concept of adaptive innovation — creating an agile, collaborative and creative model within your business to meet the needs of your customers. To be truly amenable to adaptive innovation, leaders must also understand the underlying
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