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Most people who use podcasts as a content creation engine often fail to get the maximum mileage from their podcast episodes. On average, a podcast episode will take three to four hours of effort to go from ideation to publication and distribution.
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With such enormous effort to create an episode, getting the maximum ROI from work already done is essential. The conventional approach to promoting a podcast episode is to wait for the podcast host or a virtual assistant to promote the episode a few times on social media and hope that the visibility will attract listeners, gain momentum, and hopefully lead to sales and business growth.