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Ready for your close-up? In the age of the perpetual 24/7 news cycle, all business leaders need to be prepared and ready for the media to come calling during a crisis or controversy.
It’s not just journalists to be concerned about, either. One misstep on social media can cause a feeding frenzy as swarms of commenters pile on. Maybe it’s the result of poor judgement or unfortunate luck, but one gaff or controversy can damage an entire brand.
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