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There’s something that you need to know about SEO. It’s all about marginal gains. One thing isn’t going to get you that silver bullet or give you that sort of bullet so you can just beat all your competitors. It’s a lot of little things that really add up.
And title tags are one of those little things that really adds up, and I’m going to show you how to tweak them to get the most amount of traffic. And then I’m going to show you 10 tweaks that you can make with your title tag to really boost your SEO traffic.
Google’s using user metrics. It’s not just about how many backlinks you have or how good your site code is. If your copy is more appealing people are going to click read through and then go to your website.
So how do you get more clicks at scale? Because you may not have the Twitter following that I do or some of the other people do, but there still must be ways. And I’m actually going to break down 10 ways you can get more clicks through your title tags and modify them without having big Twitter followers, and telling people, hey, go click on my results.
This formula that I’m going to give you is a longterm solution to get those clicks. So that way you can rank higher without building more links or optimizing your code. So let me break down 10 hacks for you.
The first title change that you can make is start making your title tags questions.
Now I wouldn’t recommend doing 15 word title tags because that’s not enough room to put in keywords. But you can do 30, 40 characters. Once you start going 50, 60 characters we actually see less click through rate even though you can put in more keywords.
We also see a 45% increase in click through rate when they exact query is in the URL.
Power words are like effortless, simple, gorgeous, anything that just describes what you’re trying to get across. And the more power words that you use or adjectives, the better off you’re going to be.
You also can see a 17.3% higher click-through rate for titles that contained emotions versus ones that did not contain emotions. So the more emotion that you can convey the better off you’re going to do.
And here’s one of my favorite ones, a 5.8% higher CTR. If you have a meta-description. This is one of my favorite ones because it’s super simple. A lot of people don’t add meta descriptions to their page. Believe it or not, I know that sounds crazy but it’s true.
And titles with years tend to generate a 4.9% higher click through rate. For example if I have an article that is how to start a blog. If I put how to start a blog in 2025, assuming the years 2025, then it can generate more clicks versus if the year’s not there.
And evoking curiosity can increase your click through rate by roughly 5.9%.
Titles that resemble education have 10.4% more clicks. Although that’s probably not that educational or like how to rank number one on Google. How to install a toilet. Those are all examples of educational, informational articles.
And my last tip for you is look at the people who are running ads and look at their copy. Because those people have to optimize for quality score.
Google wants them to have high clicks because Google makes money on a cost per click. So if their titles suck, they don’t get tons of clicks which doesn’t make Google as much money.
So learn from them because that ad copy can help you generate better titles. And once you make these changes you have to give it roughly 30 days before you really start seeing results. So you have to be patient.
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