RESOURCES & LINKS:
What are the MAJOR changes in SEO for 2020? – https://youtu.be/TSJEQFtbOLA
7 SEO Experiments to Test in 2020 – https://youtu.be/o_S2uyuLiFw
As I mentioned, Google released the medic update. If I were to give medical advise, I would be doing a disservice to people and I could potentially harm them. Because of that, Google doesn’t want to rank me for medical-based information.
At the same time, they also don’t want to rank people for medical-based information who are phonies claiming that they know all this medical stuff when they really don’t.
The same goes for financial information. If I went out there and I started giving advise on 401Ks and retirement, how to live life when you’re 60 years old, keeping in mind I’m 34 and I have no clue about retirement yet because I’m nowhere near that age.
Why should I rank for that? I could be doing a disservice and harming people.
Google’s doing this for the best interest of people using Google and it’s the right thing to do.
So today, I’m going to teach you how to build up your expertise authority, and trustworthiness.
This is what’s called EAT, right? Expertise, authority, trustworthiness, stands for eat.
And when you build this up you can start ranking for more things. Now pages that can be potentially hit by the medic update or by Google’s EAT, you know, update is usually ones that are in happiness, health, financial stability, or anything that’s related to the safety of other people.
So just news websites, government, law-related websites, financial advice websites, shopping information, medical advice, information just generally on people, all these are types of sites that we’re seeing that are being effected.
So let’s go into how you can optimize for EAT so that way you can do well.
Tip #1. Establish your own expertise, right? So, I want you to start putting your bio everywhere.
When you write content, put your bio. Tell people why you are an expert on that topic. Why should they pay attention to you? Google doesn’t want a journalist who’s a freelance writer talking about financial advise. Or, a general writer that you get on Upwork talking about medical conditions and what you should do if you have a brain tumor. They want people who are experts, doctors writing on medical-based content.
In addition to that, you can also try to guest post on other websites, that helps, especially if they’re in your niche. Get on other people’s podcasts, that helps again. This all brands you as an expert.
Tip #2. Work with trusted sources.
If you’re talking about scientific-based research, include links in your article to back up your sources, your claims.
When I talk about marketing stats, sometimes I mention stats like, did you know 49% of the search that happen on Google result in no clicks? I don’t just say that because I’m making it up. I say it because I got that data from Jump Shot, right.
They publish it around the web and with their data and they analyze billions of clicks, they said 49% of all searches that happen on Google result in no clicks. So by citing your sources, it makes you seem more reputable and it makes you seem more trusted.
Tip #3. Design your content to be helpful for people.
With the specific purpose in mind of helping other people, not Google, not Facebook, not Instagram. I know this is hard because as I see it as a marketer we’re like, how can I optimize my page for Google or for Facebook.
They want to optimize their pages, their listings, their results for their end user, so if you also do the same yeah in the short run you may not rank where you want or get as much social love, but in the long run you will do better.
What do people want to achieve by reading your content? Ask people that and if you can answer that within your content, you’ll do great. Does your page have a beneficial purpose? If it does, great.
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