RESOURCES & LINKS:
How to Spy on Your Competitors’ SEO & Steal Their Traffic Through Competitor Analysis (video): https://youtu.be/UEpNM5yvyh8
The first tool I have for you, SimilarWeb.
When you put in a URL into SimilarWeb, even if it’s a competing URL, it’ll show you how much traffic they get.
You compare it to your site, see if they get more traffic than you, less traffic than you? Are they getting their traffic from referrals, social media, search? It gives you all of this data and best of all, it does it for free.
The second tool I have for you is BuiltWith.
BuiltWith tells you all the technology that your competition’s using.
And you’re probably wondering, “Neil, why do I care what technology “my competitors are using?”
Well, here’s why. If they tell you your competitor’s using tools like Optimizely, that means they’re running AB tests.
You want to go and see what your competitors are doing because if you know they’re doing these kind of things like AB testing, you can then go into tools like WayBackMachine and see different variations of their page, because this will give you an idea of what’s converting better and what’s not.
The next tool is Ubersuggest.
When you put in your competitor’s URL into Ubersuggest, it shows you their search traffic, how much organic traffic they’re getting, how much paid traffic they’re getting, per region.
Whether it’s the United States, Japan, India, Canada, Australia.
Doesn’t matter what region, it’ll break it down for you. It’ll even show you their top most popular pages.
You don’t want to create content that no one reads. You don’t want to create content that everyone’s going to ignore.
And by using the Ubersuggest top pages feature, it’ll give you ideas.
The fifth tool I have for you is Buzzsumo.
Similar to Ubersuggest, Buzzsumo just focuses purely on blog content.
Now, in Ubersuggest, you can also get blog content but you also see landing pages.
The thing I like about Buzzsumo is the moment I put in my competitor’s URL, it shows me all the popular blog pieces of content, breaks it down by backlinks and social shares.
This gives me ideas of what content I should create, and best of all, Buzzsumo lets me break down that search based on time periods, whether it’s a few months or three months, or a year, or two years, so I can see how my competitors are doing over time.
This will tell me trends in the industry of types of content I should be creating, versus types of content I shouldn’t be creating anymore.
The sixth tool is Socialblade.
Your competitors have social profiles, whether it’s YouTube or Instagram, they’re out there on the social web. Socialblade will show you how popular their social channels are.
It’ll even show you how many followers they’re getting on a daily basis, compared to how much content they’re posting.
If you notice that your competitors are posting five times a day, and they get extra thousand followers, but when they post zero times a day they only get a hundred extra followers, it shows you that people in your space will follow you more if you post more content.
That’s what I love about Socialblade. It even shows you their growth rate, and you now have something to stack up against.
Because you want to beat your competition. You want to do better than them. You want to track what they’re doing so you can do more than them.
The seventh tool I have for you is WhatRunsWhere.
Your competition’s not just doing Google Ads or Facebook Ads. So many people are running banner ads, but what’s working for them? What copy, what images? WhatRunsWhere will show you that.
When you use all those tools combined, you’ll get a good understanding of what your competition’s doing.
YOu’ll be able to spy on them, one-up them in their marketing campaigns, and beat them.
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